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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Wearable technology is becoming seamlessly integrated into fabrics, enhancing experiences and wellbeing.
Soft-Wear Integration- AI-Driven Transformation
- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Fashion
- Healthcare
- Sports
- Consumer Attitudes
- Emerging Technology
- Health & Wellness
Wearable technology is becoming seamlessly integrated into fabrics, enhancing experiences and wellbeing.
Horizon Media: Top trends 2025Soft-Wear Integration
Wearable technology is becoming seamlessly integrated into fabrics, enhancing experiences and wellbeing.
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Short Trend Summary
The global economy is expected to experience a soft landing, with growth slowing initially before reaccelerating through 2025.
Soft Economic Landing- Navigating Global Uncertainty
- Consumer Spending
- Employment levels
- Global GDP growth
- Business & Commerce
- Finance & Money
The global economy is expected to experience a soft landing, with growth slowing initially before reaccelerating through 2025.
Invesco: 2025 Investment OutlookSoft Economic Landing
The global economy is expected to experience a soft landing, with growth slowing initially before reaccelerating through 2025. 
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Short Trend Summary
Demographic shifts, including an aging population, and a growing emphasis on social empowerment and well-being are reshaping societies and creating new investment themes.
Societal Transformation- The Power of Community and Connection
- Values-Driven Consumption
- Consumer goods
- Healthcare
- social justice
- Workplace Dynamics
- Culture
- Finance & Money
- Health & Wellness
Demographic shifts, including an aging population, and a growing emphasis on social empowerment and well-being are reshaping societies and creating new investment themes.
HSBC: GPB investment outlook new...Societal Transformation
Demographic shifts, including an aging population, and a growing emphasis on social empowerment and well-being are reshaping societies and creating new investment themes. 
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Short Trend Summary
Consumers are increasingly using social media and video platforms for product research, surpassing traditional search engines.
Social Search Dominates- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Consumer Behavior
- Market Research
- Search Engine Optimization
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Consumers are increasingly using social media and video platforms for product research, surpassing traditional search engines.
HubSpot: 2024 social trends reportSocial Search Dominates
Consumers are increasingly using social media and video platforms for product research, surpassing traditional search engines. 
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Short Trend Summary
Social media is replacing traditional search engines, especially for younger generations, requiring brands to optimize for social searchability.
Social Search Dominance- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand Discovery
- Content Strategy
- SEO
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Social media is replacing traditional search engines, especially for younger generations, requiring brands to optimize for social searchability.
TheNetworkOne: Social media marketing trends...Social Search Dominance
Social media is replacing traditional search engines, especially for younger generations, requiring brands to optimize for social searchability. 
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Short Trend Summary
People are seeking deeper connections and sensory richness in real-world experiences, leading to a rebalancing of technology's role and creating opportunities for brands that offer tactile and authentic engagements.
Social Rewilding- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- The Power of Community and Connection
- Brand Experience
- Community Building
- Leisure and Recreation
- Retail
- Consumer Attitudes
- Culture
- Lifestyle
People are seeking deeper connections and sensory richness in real-world experiences, leading to a rebalancing of technology's role and creating opportunities for brands that offer tactile and authentic engagements.
Accenture: Life trends 2025Social Rewilding
People are seeking deeper connections and sensory richness in real-world experiences, leading to a rebalancing of technology's role and creating opportunities for brands that offer… 
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Short Trend Summary
People are moving away from mainstream social media towards smaller, interest-based communities.
Social Retreat to Niche- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Community Building
- Marketing
- Social Media
- Business & Commerce
- Consumer Attitudes
- Digital Platforms
Garden Media Group: 2025 garden...Social Retreat to Niche
People are moving away from mainstream social media towards smaller, interest-based communities. 
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Short Trend Summary
Public resistance to structural reforms, often rooted in behavioral factors, poses a significant challenge.
Social Resistance to Reform- Authenticity and Transparency Reign Supreme
- Navigating Global Uncertainty
- The Power of Community and Connection
- Policy implementation
- Public trust
- Social unrest
- Structural reforms
- Consumer Attitudes
- Government & Politics
- Media & Information
Public resistance to structural reforms, often rooted in behavioral factors, poses a significant challenge.
IMF: World economic outlookSocial Resistance to Reform
Public resistance to structural reforms, often rooted in behavioral factors, poses a significant challenge. 
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Short Trend Summary
Social media platforms are increasingly driving both brand and pop culture moments, amplifying their reach and impact.
Social Media Driven Moments- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand awareness
- Consumer Behavior
- Influencer marketing
- Social Media Marketing
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Social media platforms are increasingly driving both brand and pop culture moments, amplifying their reach and impact.
Tracksuit: Track record 2024Social Media Driven Moments
Social media platforms are increasingly driving both brand and pop culture moments, amplifying their reach and impact. 
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Short Trend Summary
Social listening is enabling social marketers to connect their efforts to ROI and drive tangible business outcomes.
Social Listening for Performance- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Data Analytics
- Performance Marketing
- Social Media Marketing
- Brands & Advertising
- Business & Commerce
Social listening is enabling social marketers to connect their efforts to ROI and drive tangible business outcomes.
Hootsuite: Social trends 2025Social Listening for Performance
Social listening is enabling social marketers to connect their efforts to ROI and drive tangible business outcomes. 
