Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Redefined Hedonism
  • Experiences Over Material Goods
  • Navigating Global Uncertainty
  • The Blurring of Physical and Digital Realities
  • Entertainment
  • Experiential Marketing
  • Food and beverage industry
  • Sensory Design
  • Consumer Attitudes
  • Culture
  • Lifestyle

  Consumers are seeking new and unexpected forms of pleasure and escapism, driven by a desire for multisensory experiences and a need for joy in uncertain times.

  Kantar: The future of alcohol

  Redefined Hedonism

  Consumers are seeking new and unexpected forms of pleasure and escapism, driven by a desire for multisensory experiences and a need for joy in uncertain…

  • Consumer Attitudes
  • Culture
  • Lifestyle
  • Experiences Over Material Goods
  • Navigating Global Uncertainty
  • The Blurring of Physical and Digital Realities

  Impact Areas Entertainment, Experiential Marketing, Food and beverage industry, Sensory Design

  Themes Experiences Over Material Goods, Navigating Global Uncertainty, The Blurring of Physical and Digital Realities

  Categories Consumer Attitudes, Culture, Lifestyle
  
  
• Nostalgia-Driven Consumption
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Brand Storytelling
  • Experiential Marketing
  • Marketing Campaigns
  • Product Development
  • Brands & Advertising
  • Consumer Attitudes
  • Culture

  Nostalgia is a powerful force driving consumer behavior, with brands leveraging nostalgic themes and experiences to connect with audiences.

  Tracksuit: Track record 2024

  Nostalgia-Driven Consumption

  Nostalgia is a powerful force driving consumer behavior, with brands leveraging nostalgic themes and experiences to connect with audiences.

  • Brands & Advertising
  • Consumer Attitudes
  • Culture
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Brand Storytelling, Experiential Marketing, Marketing Campaigns, Product Development

  Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Consumer Attitudes, Culture
  
  
• Fashion-tainment Focus
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities
  • Brand Storytelling
  • Event production
  • Experiential Marketing
  • Brands & Advertising
  • Consumer Attitudes
  • Entertainment

  Brands are embracing spectacle and entertainment to create memorable experiences and amplify their digital presence.

  Karla Otto: SS25 womenswear roundup

  Fashion-tainment Focus

  Brands are embracing spectacle and entertainment to create memorable experiences and amplify their digital presence.

  • Brands & Advertising
  • Consumer Attitudes
  • Entertainment
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities

  Impact Areas Brand Storytelling, Event production, Experiential Marketing

  Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities

  Categories Brands & Advertising, Consumer Attitudes, Entertainment
  
  
• Transcending Physical Experiences
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities
  • The Power of Community and Connection
  • Digital Marketing
  • Event Marketing
  • Experiential Marketing
  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms

  Brand experiences are no longer confined to physical spaces, becoming fluid and interconnected across digital and physical realms.

  Jack Morton: 5 cultural truths...

  Transcending Physical Experiences

  Brand experiences are no longer confined to physical spaces, becoming fluid and interconnected across digital and physical realms.

  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities
  • The Power of Community and Connection

  Impact Areas Digital Marketing, Event Marketing, Experiential Marketing

  Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Digital Platforms
  
  
• Bold Spectacle-Driven Culture
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Experiential Marketing
  • Public Relations
  • Social Media Marketing
  • Brands & Advertising
  • Consumer Attitudes
  • Culture

  Big, silly spectacles are capturing attention and creating memorable cultural moments in a crowded media landscape.

  Jack Morton: 5 cultural truths...

  Bold Spectacle-Driven Culture

  Big, silly spectacles are capturing attention and creating memorable cultural moments in a crowded media landscape.

  • Brands & Advertising
  • Consumer Attitudes
  • Culture
  • Experiences Over Material Goods
  • The Power of Community and Connection

  Impact Areas Experiential Marketing, Public Relations, Social Media Marketing

  Themes Experiences Over Material Goods, The Power of Community and Connection

  Categories Brands & Advertising, Consumer Attitudes, Culture