Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Comment Section as Focus Group
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Community Engagement
  • Customer Feedback
  • Product Development
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  Brands are leveraging the comment section for real-time feedback and product development insights.

  TikTok: What's Next 2025 Trend...

  Comment Section as Focus Group

  Brands are leveraging the comment section for real-time feedback and product development insights.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Community Engagement, Customer Feedback, Product Development

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  
• Flavor & Format Innovation
  • Experiences Over Material Goods
  • Values-Driven Consumption
  • Food and beverage
  • Nutrition
  • Product Development
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  Consumers are constantly seeking new and exciting flavors and formats in the nutrition space, driving innovation.

  Synergy: Nutrition 2025-2026 trend report

  Flavor & Format Innovation

  Consumers are constantly seeking new and exciting flavors and formats in the nutrition space, driving innovation.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • Experiences Over Material Goods
  • Values-Driven Consumption

  Impact Areas Food and beverage, Nutrition, Product Development

  Themes Experiences Over Material Goods, Values-Driven Consumption

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  
• Redefining Life-Stage Marketing
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Customer Segmentation
  • Marketing
  • Product Development
  • Brands & Advertising
  • Consumer Attitudes
  • Lifestyle

  Consumers are prioritizing personal growth and individual milestones over traditional life-stage markers.

  TikTok: What's Next 2025 Trend...

  Redefining Life-Stage Marketing

  Consumers are prioritizing personal growth and individual milestones over traditional life-stage markers.

  • Brands & Advertising
  • Consumer Attitudes
  • Lifestyle
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Customer Segmentation, Marketing, Product Development

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Consumer Attitudes, Lifestyle
  
  
• Tech-Enabled Alcohol
  • AI-Driven Transformation
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities
  • Alcohol retail
  • Personalized Marketing
  • Product Development
  • Supply Chain Management
  • Business & Commerce
  • Emerging Technology
  • Food & Drink

  Technology is playing a crucial role in personalizing experiences, optimizing supply chains, and enhancing convenience in the alcohol industry.

  Kantar: The future of alcohol

  Tech-Enabled Alcohol

  Technology is playing a crucial role in personalizing experiences, optimizing supply chains, and enhancing convenience in the alcohol industry.

  • Business & Commerce
  • Emerging Technology
  • Food & Drink
  • AI-Driven Transformation
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities

  Impact Areas Alcohol retail, Personalized Marketing, Product Development, Supply Chain Management

  Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities

  Categories Business & Commerce, Emerging Technology, Food & Drink
  
  
• Female Representation Lacking
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Brand image
  • Industry culture
  • Product Development
  • Business & Commerce
  • Culture

  Women remain underrepresented in the watch industry, particularly in leadership roles and expert positions.

  Deloitte: Swiss watch industry insights...

  Female Representation Lacking

  Women remain underrepresented in the watch industry, particularly in leadership roles and expert positions.

  • Business & Commerce
  • Culture
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Brand image, Industry culture, Product Development

  Themes The Power of Community and Connection, Values-Driven Consumption

  Categories Business & Commerce, Culture
  
  
• Gen-Z as Largest Generation
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Advertising
  • Marketing
  • Product Development
  • Retail
  • Technology
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  Gen-Z is projected to become the largest and richest generation, influencing future consumption patterns.

  World Data Lab: Consumer outlook...

  Gen-Z as Largest Generation

  Gen-Z is projected to become the largest and richest generation, influencing future consumption patterns.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Advertising, Marketing, Product Development, Retail, Technology

  Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  
• Prioritizing Minorstones & Joy
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Marketing
  • Mental Wellness
  • Product Development
  • Retail
  • Brands & Advertising
  • Consumer Attitudes
  • Culture

  Consumers are shifting away from traditional milestones, embracing smaller 'minorstones' and prioritizing daily joy and fulfillment.

  WGSN: Future consumer 2026

  Prioritizing Minorstones & Joy

  Consumers are shifting away from traditional milestones, embracing smaller 'minorstones' and prioritizing daily joy and fulfillment.

  • Brands & Advertising
  • Consumer Attitudes
  • Culture
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Marketing, Mental Wellness, Product Development, Retail

  Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Consumer Attitudes, Culture
  
  
• Nostalgia-Driven Consumption
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Brand Storytelling
  • Experiential Marketing
  • Marketing Campaigns
  • Product Development
  • Brands & Advertising
  • Consumer Attitudes
  • Culture

  Nostalgia is a powerful force driving consumer behavior, with brands leveraging nostalgic themes and experiences to connect with audiences.

  Tracksuit: Track record 2024

  Nostalgia-Driven Consumption

  Nostalgia is a powerful force driving consumer behavior, with brands leveraging nostalgic themes and experiences to connect with audiences.

  • Brands & Advertising
  • Consumer Attitudes
  • Culture
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Brand Storytelling, Experiential Marketing, Marketing Campaigns, Product Development

  Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Consumer Attitudes, Culture
  
  
• Flavor & Format Innovation
  • Experiences Over Material Goods
  • Values-Driven Consumption
  • Food and beverage
  • Nutrition
  • Product Development
  • Brands & Advertising
  • Consumer Attitudes
  • Food & Drink

  The nutrition market is experiencing a surge in demand for novel flavors and formats to maintain consumer engagement.

  Synergy: Nutrition 2025-2026 trend report

  Flavor & Format Innovation

  The nutrition market is experiencing a surge in demand for novel flavors and formats to maintain consumer engagement.

  • Brands & Advertising
  • Consumer Attitudes
  • Food & Drink
  • Experiences Over Material Goods
  • Values-Driven Consumption

  Impact Areas Food and beverage, Nutrition, Product Development

  Themes Experiences Over Material Goods, Values-Driven Consumption

  Categories Brands & Advertising, Consumer Attitudes, Food & Drink
  
  
• Creative Collaborations: Brand Elevation
  • Authenticity and Transparency Reign Supreme
  • Experiences Over Material Goods
  • Values-Driven Consumption
  • Branding
  • Marketing
  • Product Development
  • Retail
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  Brands are increasingly collaborating with artists to create unique products and experiences that capture consumer attention.

  The Drawing Arm: Trend report...

  Creative Collaborations: Brand Elevation

  Brands are increasingly collaborating with artists to create unique products and experiences that capture consumer attention.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • Authenticity and Transparency Reign Supreme
  • Experiences Over Material Goods
  • Values-Driven Consumption

  Impact Areas Branding, Marketing, Product Development, Retail

  Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  

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