Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Radical Brand Stretching
  • Experiences Over Material Goods
  • Values-Driven Consumption
  • Brand strategy
  • Innovation
  • Market Expansion
  • Brands & Advertising
  • Business & Commerce

  Brands are increasingly stretching their boundaries through innovation to find new growth opportunities.

  Kantar: Marketing trends 2025

  Radical Brand Stretching

  Brands are increasingly stretching their boundaries through innovation to find new growth opportunities.

  • Brands & Advertising
  • Business & Commerce
  • Experiences Over Material Goods
  • Values-Driven Consumption

  Impact Areas Brand strategy, Innovation, Market Expansion

  Themes Experiences Over Material Goods, Values-Driven Consumption

  Categories Brands & Advertising, Business & Commerce
  
  
• Asia’s Shifting Growth
  • Navigating Global Uncertainty
  • Values-Driven Consumption
  • Consumer Spending
  • E-commerce
  • Luxury Market
  • Market Expansion
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  China's economic slowdown is prompting fashion brands to explore new growth engines in other Asian markets, particularly India and Japan.

  McKinsey: The state of fashion...

  Asia’s Shifting Growth

  China's economic slowdown is prompting fashion brands to explore new growth engines in other Asian markets, particularly India and Japan.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • Navigating Global Uncertainty
  • Values-Driven Consumption

  Impact Areas Consumer Spending, E-commerce, Luxury Market, Market Expansion

  Themes Navigating Global Uncertainty, Values-Driven Consumption

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  
• Brand as Growth Driver
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Brand strategy
  • Business growth
  • Market Expansion
  • Brands & Advertising
  • Business & Commerce

  Successful companies are shifting from a product-centric to a brand-centric approach, leveraging brand equity to drive exponential growth in new arenas.

  Interbrand: Best Global Brands Report

  Brand as Growth Driver

  Successful companies are shifting from a product-centric to a brand-centric approach, leveraging brand equity to drive exponential growth in new arenas.

  • Brands & Advertising
  • Business & Commerce
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Brand strategy, Business growth, Market Expansion

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Business & Commerce
  
  
• Entrepreneurial Globalization
  • AI-Driven Transformation
  • Navigating Global Uncertainty
  • The Power of Community and Connection
  • Cross-border Collaboration
  • International Trade
  • Market Expansion
  • Business & Commerce
  • Digital Platforms
  • Emerging Technology

  Digitalization is facilitating cross-border collaboration and expansion for entrepreneurs, enabling them to reach global markets.

  EY: 10 tendencias emprendimiento 2025

  Entrepreneurial Globalization

  Digitalization is facilitating cross-border collaboration and expansion for entrepreneurs, enabling them to reach global markets.

  • Business & Commerce
  • Digital Platforms
  • Emerging Technology
  • AI-Driven Transformation
  • Navigating Global Uncertainty
  • The Power of Community and Connection

  Impact Areas Cross-border Collaboration, International Trade, Market Expansion

  Themes AI-Driven Transformation, Navigating Global Uncertainty, The Power of Community and Connection

  Categories Business & Commerce, Digital Platforms, Emerging Technology