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Short Trend Summary
Cost-of-living pressures are influencing consumer protein choices, with a focus on value and multi-functional products.
Value-Driven Protein Choices- Navigating Global Uncertainty
- Values-Driven Consumption
- Consumer goods
- Nutrition
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Cost-of-living pressures are influencing consumer protein choices, with a focus on value and multi-functional products.
Synergy: Nutrition 2025-2026 trend reportValue-Driven Protein Choices
Cost-of-living pressures are influencing consumer protein choices, with a focus on value and multi-functional products.
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Short Trend Summary
Consumers seek luxurious dairy treats at accessible price points due to cost-of-living pressures.
Affordable Dairy Indulgence- Experiences Over Material Goods
- Values-Driven Consumption
- Consumer goods
- Dairy Products
- Retail
- Business & Commerce
- Consumer Attitudes
- Food & Drink
Synergy: Dairy 2025-2026 trend reportAffordable Dairy Indulgence
Consumers seek luxurious dairy treats at accessible price points due to cost-of-living pressures. 
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Short Trend Summary
Economic instability and income inequality are forcing retailers to adopt cost-cutting measures and innovative growth strategies, including private-label brands and loyalty programs.
Economic Headwinds Drive Reinvention- Navigating Global Uncertainty
- Values-Driven Consumption
- Consumer goods
- Manufacturing
- Retail
- Business & Commerce
- Consumer Attitudes
- Finance & Money
Economic instability and income inequality are forcing retailers to adopt cost-cutting measures and innovative growth strategies, including private-label brands and loyalty programs.
Publicis Sapient: Guide to Next...Economic Headwinds Drive Reinvention
Economic instability and income inequality are forcing retailers to adopt cost-cutting measures and innovative growth strategies, including private-label brands and loyalty programs. 
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Short Trend Summary
AI, particularly generative AI, enables businesses to create highly personalized products, services, and experiences, driving customer loyalty and revenue growth.
Hyper-Personalization through AI- AI-Driven Transformation
- Experiences Over Material Goods
- Consumer goods
- Financial Services
- Retail
- Business & Commerce
- Consumer Attitudes
- Emerging Technology
AI, particularly generative AI, enables businesses to create highly personalized products, services, and experiences, driving customer loyalty and revenue growth.
Accenture: Navigating the great value...Hyper-Personalization through AI
AI, particularly generative AI, enables businesses to create highly personalized products, services, and experiences, driving customer loyalty and revenue growth. 
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Short Trend Summary
Generative AI is revolutionizing product development by enabling rapid prototyping, design optimization, and the creation of entirely new product categories.
AI-Driven Product Innovation- AI-Driven Transformation
- Consumer goods
- Life Sciences
- Manufacturing
- Business & Commerce
- Emerging Technology
Generative AI is revolutionizing product development by enabling rapid prototyping, design optimization, and the creation of entirely new product categories.
Accenture: Navigating the great value...AI-Driven Product Innovation
Generative AI is revolutionizing product development by enabling rapid prototyping, design optimization, and the creation of entirely new product categories. 
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Short Trend Summary
Consumers will demand transparency and ethical practices from brands, prioritizing sustainable products and data privacy.
Ethical Consumption Prioritization- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Consumer goods
- Data Privacy
- Retail
- Consumer Attitudes
- Data & Privacy
- Sustainability
Consumers will demand transparency and ethical practices from brands, prioritizing sustainable products and data privacy.
McKinsey: Ultra violet femtech+futures+2035Ethical Consumption Prioritization
Consumers will demand transparency and ethical practices from brands, prioritizing sustainable products and data privacy. 
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Short Trend Summary
Cost-of-living pressures are influencing consumer protein choices, emphasizing value and multi-functional benefits.
Value-Driven Protein Choices- Navigating Global Uncertainty
- Values-Driven Consumption
- Consumer goods
- Nutrition
- Retail
- Business & Commerce
- Consumer Attitudes
- Food & Drink
Cost-of-living pressures are influencing consumer protein choices, emphasizing value and multi-functional benefits.
Synergy: Nutrition 2025-2026 trend reportValue-Driven Protein Choices
Cost-of-living pressures are influencing consumer protein choices, emphasizing value and multi-functional benefits. 
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Short Trend Summary
Brands are increasingly blurring the lines between business and culture, prioritizing entertainment to gain share of voice and market share.
Rise of Entertainment Brands- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Advertising
- Brand Building
- Consumer goods
- Marketing
- Media
- Brands & Advertising
- Business & Commerce
- Entertainment
Brands are increasingly blurring the lines between business and culture, prioritizing entertainment to gain share of voice and market share.
Smallworld: How brands win in...Rise of Entertainment Brands
Brands are increasingly blurring the lines between business and culture, prioritizing entertainment to gain share of voice and market share. 
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Short Trend Summary
Demographic shifts, including an aging population, and a growing emphasis on social empowerment and well-being are reshaping societies and creating new investment themes.
Societal Transformation- The Power of Community and Connection
- Values-Driven Consumption
- Consumer goods
- Healthcare
- social justice
- Workplace Dynamics
- Culture
- Finance & Money
- Health & Wellness
Demographic shifts, including an aging population, and a growing emphasis on social empowerment and well-being are reshaping societies and creating new investment themes.
HSBC: GPB investment outlook new...Societal Transformation
Demographic shifts, including an aging population, and a growing emphasis on social empowerment and well-being are reshaping societies and creating new investment themes. 
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Short Trend Summary
Chinese brands are gaining international popularity, driven by competitive pricing, improving quality perception, and growing cultural influence.
Guochao Goes Global- Navigating Global Uncertainty
- Values-Driven Consumption
- Automotive
- Consumer goods
- Fashion
- Retail
- Brands & Advertising
- Business & Commerce
- Culture
Chinese brands are gaining international popularity, driven by competitive pricing, improving quality perception, and growing cultural influence.
Foresight Factory: Trending 2025Guochao Goes Global
Chinese brands are gaining international popularity, driven by competitive pricing, improving quality perception, and growing cultural influence. 
