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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Declining trust in institutions, ideas, and geopolitical stability is creating a volatile environment that demands new leadership approaches.
Eroding Institutional Trust- Authenticity and Transparency Reign Supreme
- Navigating Global Uncertainty
- Corporate Social Responsibility
- Geopolitics
- Public Relations
- Business & Commerce
- Digital Platforms
- Government & Politics
Declining trust in institutions, ideas, and geopolitical stability is creating a volatile environment that demands new leadership approaches.
University of Sydney: 2025 Skills...Eroding Institutional Trust
Declining trust in institutions, ideas, and geopolitical stability is creating a volatile environment that demands new leadership approaches.
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Short Trend Summary
Rising inequality and differing values are fracturing societies, leading to new political allegiances and a demand for greater corporate social responsibility.
Splintering Societies- Navigating Global Uncertainty
- The Power of Community and Connection
- Values-Driven Consumption
- Corporate Social Responsibility
- Political landscape
- Social Cohesion
- Business & Commerce
- Culture
- Government & Politics
Rising inequality and differing values are fracturing societies, leading to new political allegiances and a demand for greater corporate social responsibility.
Ipsos: Global trends 10th anniversary...Splintering Societies
Rising inequality and differing values are fracturing societies, leading to new political allegiances and a demand for greater corporate social responsibility. 
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Short Trend Summary
Driven by consumer and investor demand, BFS companies are increasingly incorporating ESG factors into their products and services.
Impactful Institutions- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Corporate Social Responsibility
- ESG Investing
- Sustainable Finance
- Business & Commerce
- Finance & Money
- Sustainability
Driven by consumer and investor demand, BFS companies are increasingly incorporating ESG factors into their products and services.
WNS: Top 5 banking and...Impactful Institutions
Driven by consumer and investor demand, BFS companies are increasingly incorporating ESG factors into their products and services. 
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Short Trend Summary
Art is being used to address social issues, promote inclusivity, and drive positive change.
Art with Intent: Purpose-Driven Art- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Community Development
- Corporate Social Responsibility
- Education
- Social Activism
- Culture
- Media & Information
The Drawing Arm: Trend report...Art with Intent: Purpose-Driven Art
Art is being used to address social issues, promote inclusivity, and drive positive change. 
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Short Trend Summary
In a climate of uncertainty, brands are stepping up as advocates for a brighter future, focusing on long-term value and societal impact.
Optimistic Brand Advocacy- The Power of Community and Connection
- Values-Driven Consumption
- Brand Purpose
- Corporate Social Responsibility
- Long-Term Strategy
- Social impact
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
In a climate of uncertainty, brands are stepping up as advocates for a brighter future, focusing on long-term value and societal impact.
Red Antler: 2025 State of...Optimistic Brand Advocacy
In a climate of uncertainty, brands are stepping up as advocates for a brighter future, focusing on long-term value and societal impact. 
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Short Trend Summary
Ethical considerations are becoming increasingly important in PR, with brands expected to take a stand on social issues.
Ethical PR Practices- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Brand Reputation
- Corporate Social Responsibility
- Public trust
- Brands & Advertising
- Business & Commerce
- Culture
Ethical considerations are becoming increasingly important in PR, with brands expected to take a stand on social issues.
PR Lab: Public relations trends...Ethical PR Practices
Ethical considerations are becoming increasingly important in PR, with brands expected to take a stand on social issues. 
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Short Trend Summary
Brands are moving beyond purpose-driven campaigns to impact-driven initiatives that deliver tangible, sustainable solutions for local communities.
Localized Impact: Action Over Words- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Brand Trust
- Community Development
- Corporate Social Responsibility
- Sustainability
- Brands & Advertising
- Business & Commerce
- Sustainability
Brands are moving beyond purpose-driven campaigns to impact-driven initiatives that deliver tangible, sustainable solutions for local communities.
D&AD: Trend reportLocalized Impact: Action Over Words
Brands are moving beyond purpose-driven campaigns to impact-driven initiatives that deliver tangible, sustainable solutions for local communities. 