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Short Trend Summary
Smartwatches have overtaken traditional watches as the preferred timepiece for women, particularly among younger generations.
Smartwatches Dominate Women’s Wrists- The Blurring of Physical and Digital Realities
- Values-Driven Consumption
- Retail channels
- Smartwatch manufacturers
- Traditional watch brands
- Business & Commerce
- Consumer Attitudes
Smartwatches have overtaken traditional watches as the preferred timepiece for women, particularly among younger generations.
Deloitte: Swiss watch industry insights...Smartwatches Dominate Women’s Wrists
Smartwatches have overtaken traditional watches as the preferred timepiece for women, particularly among younger generations.