Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Always-On Brand Companionship
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Brand Building
  • Community Management
  • Customer Loyalty
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  Consumers expect brands to be consistent partners, fostering ongoing relationships beyond transactional interactions.

  TikTok: What's Next 2025 Trend...

  Always-On Brand Companionship

  Consumers expect brands to be consistent partners, fostering ongoing relationships beyond transactional interactions.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Brand Building, Community Management, Customer Loyalty

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  
• Martech and Loyalty Tech Merge
  • AI-Driven Transformation
  • Experiences Over Material Goods
  • Customer Loyalty
  • Data management
  • Marketing
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  Driven by economic pressures and customer demand for seamless experiences, marketing and loyalty technologies are converging.

  Forrester: Predictions 2025 B2C CX

  Martech and Loyalty Tech Merge

  Driven by economic pressures and customer demand for seamless experiences, marketing and loyalty technologies are converging.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • AI-Driven Transformation
  • Experiences Over Material Goods

  Impact Areas Customer Loyalty, Data management, Marketing

  Themes AI-Driven Transformation, Experiences Over Material Goods

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  
• Brand Magnetism Attracts Gen Z
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Brand Building
  • Competitive Strategy
  • Customer Loyalty
  • Market Share
  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms

  Brands that cultivate 'magnetism' by fostering genuine connections and purpose-driven narratives resonate with Gen Z.

  DCDX: Gen Z's top 25...

  Brand Magnetism Attracts Gen Z

  Brands that cultivate 'magnetism' by fostering genuine connections and purpose-driven narratives resonate with Gen Z.

  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Brand Building, Competitive Strategy, Customer Loyalty, Market Share

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Consumer Attitudes, Digital Platforms