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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Generative AI adoption in travel and dining is hindered by outdated engineering processes, requiring organizational and structural changes.
Legacy Processes Slow AI- AI-Driven Transformation
- Dining
- Hospitality
- Travel
- Business & Commerce
- Emerging Technology
- Travel & Tourism
Generative AI adoption in travel and dining is hindered by outdated engineering processes, requiring organizational and structural changes.
Publicis Sapient: Guide to Next...Legacy Processes Slow AI
Generative AI adoption in travel and dining is hindered by outdated engineering processes, requiring organizational and structural changes.
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Short Trend Summary
Travelers seek a balance of relaxation and high-impact adventures to maximize their vacation time and financial investment.
Maximized Vacation Experiences- Experiences Over Material Goods
- Values-Driven Consumption
- Hospitality
- Tourism
- Travel
- Consumer Attitudes
- Lifestyle
- Travel & Tourism
Travelers seek a balance of relaxation and high-impact adventures to maximize their vacation time and financial investment.
Hilton: 2025 trends report fact...Maximized Vacation Experiences
Travelers seek a balance of relaxation and high-impact adventures to maximize their vacation time and financial investment. 
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Short Trend Summary
Solo travel is gaining popularity, with travelers embracing independent experiences and personalized itineraries.
Solo Travel & MeMooners- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Hospitality
- Tourism
- Travel Agencies
- Business & Commerce
- Consumer Attitudes
- Travel & Tourism
Solo travel is gaining popularity, with travelers embracing independent experiences and personalized itineraries.
Hilton: 2025 trends report fact...Solo Travel & MeMooners
Solo travel is gaining popularity, with travelers embracing independent experiences and personalized itineraries. 
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Short Trend Summary
The lines between business and leisure travel are blurring, with colleagues increasingly traveling together for both work and play.
Bleisure and Frolleagues- Experiences Over Material Goods
- The Power of Community and Connection
- Business Travel
- Hospitality
- Tourism
- Business & Commerce
- The Workplace
- Travel & Tourism
The lines between business and leisure travel are blurring, with colleagues increasingly traveling together for both work and play.
Hilton: 2025 trends report fact...Bleisure and Frolleagues
The lines between business and leisure travel are blurring, with colleagues increasingly traveling together for both work and play. 
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Short Trend Summary
Africa and the Americas are projected to experience the fastest growth in outbound travel by 2040, diversifying the global tourism landscape.
Emerging Source Market Growth- Experiences Over Material Goods
- Navigating Global Uncertainty
- Values-Driven Consumption
- Airlines
- Destination marketing
- Hospitality
- Tourism
- Business & Commerce
- Travel & Tourism
Africa and the Americas are projected to experience the fastest growth in outbound travel by 2040, diversifying the global tourism landscape.
Google: NextGen travelers and destinationsEmerging Source Market Growth
Africa and the Americas are projected to experience the fastest growth in outbound travel by 2040, diversifying the global tourism landscape. 
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Short Trend Summary
Consumers are adapting to new financial realities and lifestyle changes brought on by economic hardship and evolving social norms.
Acceptance of New Realities- Navigating Global Uncertainty
- Values-Driven Consumption
- Financial Services
- Hospitality
- Real estate
- Retail
- Consumer Attitudes
- Finance & Money
- Lifestyle
Consumers are adapting to new financial realities and lifestyle changes brought on by economic hardship and evolving social norms.
The Media Store: Trends 5...Acceptance of New Realities
Consumers are adapting to new financial realities and lifestyle changes brought on by economic hardship and evolving social norms. 
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Short Trend Summary
Restaurant atmosphere and social connection are paramount, driving dining decisions and influencing restaurant design.
Vibes-Driven Dining Experiences- Experiences Over Material Goods
- The Power of Community and Connection
- bars
- Hospitality
- Interior Design
- Restaurants
- Consumer Attitudes
- Culture
- Food & Drink
Restaurant atmosphere and social connection are paramount, driving dining decisions and influencing restaurant design.
Resy: Retrospective 2024Vibes-Driven Dining Experiences
Restaurant atmosphere and social connection are paramount, driving dining decisions and influencing restaurant design. 
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Short Trend Summary
Heightened customer expectations, fueled by economic pressures and competitive landscapes, are driving a decline in loyalty, making it easier for customers to switch brands after negative experiences.
Declining Customer Loyalty- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Banking
- Food Service
- Hospitality
- Internet Service Providers
- Retail
- Utilities
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Heightened customer expectations, fueled by economic pressures and competitive landscapes, are driving a decline in loyalty, making it easier for customers to switch brands after negative experiences.
Qualtrics: 2025 Consumer Trends ReportDeclining Customer Loyalty
Heightened customer expectations, fueled by economic pressures and competitive landscapes, are driving a decline in loyalty, making it easier for customers to switch brands after… 
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Short Trend Summary
Gen Z values experiences and connection over cost when traveling, prioritizing in-person interactions and cultural immersion.
Experiential Travel Prioritized- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Hospitality
- Tourism
- Travel
- Consumer Attitudes
- Culture
- Travel & Tourism
Gen Z values experiences and connection over cost when traveling, prioritizing in-person interactions and cultural immersion.
PION: Youth trends report 2024Experiential Travel Prioritized
Gen Z values experiences and connection over cost when traveling, prioritizing in-person interactions and cultural immersion. 
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Short Trend Summary
Retail and hospitality companies are rapidly increasing their investment in generative AI, though at a slower pace than some other sectors.
Generative AI Spending Growth- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Customer service
- Hospitality
- Marketing
- Operations
- Retail
- Business & Commerce
- Emerging Technology
Retail and hospitality companies are rapidly increasing their investment in generative AI, though at a slower pace than some other sectors.
Infosys: Generative AI radar for...Generative AI Spending Growth
Retail and hospitality companies are rapidly increasing their investment in generative AI, though at a slower pace than some other sectors. 
