emerging
Emerging Source Market Growth
Africa and the Americas are projected to experience the fastest growth in outbound travel by 2040, diversifying the global tourism landscape.
Timeframe
long-term
Categories
Subcategories
Impact areas
Detailed Analysis
While Europe and APAC currently dominate outbound travel, the report predicts a significant shift in source markets. Africa and the Americas are expected to see the highest annual growth rates in outbound departures between 2019 and 2040. This represents a major opportunity for destinations to attract these new travelers. This growth is driven by expanding middle classes in these regions, leading to increased disposable income and a greater desire for international travel.
Context Signals
Projected outbound departures reaching 2,400 million by 2040
Correlation between middle-class growth and outbound travel
Focus on markets with outbounds exceeding 20 million
Edge
Destinations should develop targeted marketing strategies for these emerging markets, considering cultural nuances and travel preferences.
Investment in infrastructure and services will be crucial to accommodate the influx of new travelers from these regions.
Partnerships between tourism boards and local businesses in emerging markets can create unique and authentic travel experiences.
