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Trends Subcategories Global Trade

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Steady Global E&M Growth
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Advertising
    • Connectivity
    • Consumer Spending
    • Brands & Advertising
    • Business & Commerce
    • Entertainment

    The global entertainment and media market is expected to experience steady growth, driven by advertising and connectivity, despite variations across regions.

    PwC: Global entertainment & media...
    Steady Global E&M Growth
    The global entertainment and media market is expected to experience steady growth, driven by advertising and connectivity, despite variations across regions.
    Impact Areas Advertising, Connectivity, Consumer Spending
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Entertainment
  • Glocalization of Talent
    • Navigating Global Uncertainty
    • Cross-cultural management
    • Global businesses
    • Talent Development
    • Business & Commerce
    • The Workplace

    Balancing global growth with local relevance requires developing globally minded, agile talent.

    Mercer: HR trends for 2025
    Glocalization of Talent
    Balancing global growth with local relevance requires developing globally minded, agile talent.
    Impact Areas Cross-cultural management, Global businesses, Talent Development
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, The Workplace
  • Economic Nationalism on the Rise
    • Navigating Global Uncertainty
    • Commodity markets
    • Geopolitical tensions
    • Global Trade
    • Inflation volatility
    • Real asset investments
    • Business & Commerce
    • Finance & Money
    • Government & Politics

    A trend towards economic nationalism is reshaping global trade, impacting inflation volatility and creating opportunities in specific sectors.

    J.P. Morgan: Ltcma report
    Economic Nationalism on the Rise
    A trend towards economic nationalism is reshaping global trade, impacting inflation volatility and creating opportunities in specific sectors.
    Impact Areas Commodity markets, Geopolitical tensions, Global Trade, Inflation volatility, Real asset investments
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Government & Politics
  • Economic Policy Uncertainty
    • Navigating Global Uncertainty
    • Economy
    • Immigration
    • Inflation
    • Regulation
    • Trade
    • Business & Commerce
    • Finance & Money
    • Government & Politics

    The re-election of Donald Trump and a Republican Congress introduces significant policy uncertainty, particularly regarding tax cuts, tariffs, immigration, and deregulation.

    J.P. Morgan: 2025 year ahead...
    Economic Policy Uncertainty
    The re-election of Donald Trump and a Republican Congress introduces significant policy uncertainty, particularly regarding tax cuts, tariffs, immigration, and deregulation.
    Impact Areas Economy, Immigration, Inflation, Regulation, Trade
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Government & Politics
  • Fractured Globalization
    • Navigating Global Uncertainty
    • Brand strategy
    • Geopolitics
    • International Trade
    • Business & Commerce
    • Consumer Attitudes
    • Government & Politics

    Despite increasing interconnectedness, globalization is perceived as uneven, with winners and losers, leading to nationalistic tendencies.

    Ipsos: Global trends 10th anniversary...
    Fractured Globalization
    Despite increasing interconnectedness, globalization is perceived as uneven, with winners and losers, leading to nationalistic tendencies.
    Impact Areas Brand strategy, Geopolitics, International Trade
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Consumer Attitudes, Government & Politics
  • Renewed US Protectionism
    • Navigating Global Uncertainty
    • Automotive industry
    • Chinese economy
    • EU Economy
    • Global Trade
    • US economy
    • Business & Commerce
    • Finance & Money
    • Government & Politics

    The second Trump administration is expected to implement higher tariffs on China and autos, impacting global trade and economic growth.

    Goldman Sachs: Macro outlook 2025
    Renewed US Protectionism
    The second Trump administration is expected to implement higher tariffs on China and autos, impacting global trade and economic growth.
    Impact Areas Automotive industry, Chinese economy, EU Economy, Global Trade, US economy
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Government & Politics
  • Global Growth Moderation
    • Navigating Global Uncertainty
    • Chinese economy
    • Euro Area
    • Global economy
    • Trade
    • Business & Commerce
    • Finance & Money
    • Government & Politics

    Global economic growth is expected to moderate, particularly in the Euro area and China, due to trade policy uncertainty and the impact of US tariffs.

    Goldman Sachs: Macro outlook 2025
    Global Growth Moderation
    Global economic growth is expected to moderate, particularly in the Euro area and China, due to trade policy uncertainty and the impact of US tariffs.
    Impact Areas Chinese economy, Euro Area, Global economy, Trade
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Government & Politics
  • Continued Monetary Easing
    • Navigating Global Uncertainty
    • Global economy
    • Interest rates
    • Investment Markets
    • Monetary Policy
    • Business & Commerce
    • Finance & Money

    Most central banks are expected to continue cutting interest rates in response to slowing growth and moderating inflation, with the exception of Japan.

    Goldman Sachs: Macro outlook 2025
    Continued Monetary Easing
    Most central banks are expected to continue cutting interest rates in response to slowing growth and moderating inflation, with the exception of Japan.
    Impact Areas Global economy, Interest rates, Investment Markets, Monetary Policy
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
  • Benign US Inflation
    • Navigating Global Uncertainty
    • Consumer Spending
    • Inflation
    • Monetary Policy
    • US economy
    • Business & Commerce
    • Finance & Money

    US core PCE inflation is expected to slow, remaining relatively benign despite the potential inflationary pressures from tariffs.

    Goldman Sachs: Macro outlook 2025
    Benign US Inflation
    US core PCE inflation is expected to slow, remaining relatively benign despite the potential inflationary pressures from tariffs.
    Impact Areas Consumer Spending, Inflation, Monetary Policy, US economy
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
  • Emerging Source Market Growth
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Airlines
    • Destination marketing
    • Hospitality
    • Tourism
    • Business & Commerce
    • Travel & Tourism

    Africa and the Americas are projected to experience the fastest growth in outbound travel by 2040, diversifying the global tourism landscape.

    Google: NextGen travelers and destinations
    Emerging Source Market Growth
    Africa and the Americas are projected to experience the fastest growth in outbound travel by 2040, diversifying the global tourism landscape.
    Impact Areas Airlines, Destination marketing, Hospitality, Tourism
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Travel & Tourism
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