Steady Global E&M Growth

The global entertainment and media market is expected to experience steady growth, driven by advertising and connectivity, despite variations across regions.

Themes

Experiences Over Material Goods , Navigating Global Uncertainty , The Power of Community and Connection

Timeframe

near-term

Subcategories

Business Strategy Global Trade Streaming Services

Impact areas

Advertising Connectivity Consumer Spending

Detailed Analysis

The global entertainment and media market is projected to maintain a steady growth trajectory, with a compound annual growth rate (CAGR) of approximately 3.9% through 2028. This growth is primarily fueled by advertising and connectivity revenues, which are outpacing consumer spending. While the overall trend is positive, regional variations exist, with some markets exhibiting higher growth potential than others. This steady, albeit moderate, growth suggests a resilient industry adapting to evolving consumer preferences and technological advancements.

Context Signals

Global E&M revenue projected to reach nearly US$3 trillion by 2028 Advertising revenue expected to hit US$1 trillion in 2026 Varying CAGRs across regions, with India at 10.2% and Scandinavia at 2.3%

Edge

The relatively stable growth provides a foundation for targeted investments in emerging technologies and content formats. Companies that can effectively leverage advertising and connectivity revenues are likely to outperform the market. Regional disparities present opportunities for tailored strategies and localized content offerings.

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