Follow us
Your trends
- TrendThemeImpact AreasCategorySummaryReport
-
Short Trend Summary
Growing demands for accountability and transparency are driving a shift towards provenance tracking and systems-level thinking.
Accountability and Provenance- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Compliance
- Supply Chain Management
- Sustainability
- Business & Commerce
- Global Challenges
- Sustainability
Growing demands for accountability and transparency are driving a shift towards provenance tracking and systems-level thinking.
University of Sydney: 2025 Skills...Accountability and Provenance
Growing demands for accountability and transparency are driving a shift towards provenance tracking and systems-level thinking.
-
Short Trend Summary
Declining trust in institutions, ideas, and geopolitical stability is creating a volatile environment that demands new leadership approaches.
Eroding Institutional Trust- Authenticity and Transparency Reign Supreme
- Navigating Global Uncertainty
- Corporate Social Responsibility
- Geopolitics
- Public Relations
- Business & Commerce
- Digital Platforms
- Government & Politics
Declining trust in institutions, ideas, and geopolitical stability is creating a volatile environment that demands new leadership approaches.
University of Sydney: 2025 Skills...Eroding Institutional Trust
Declining trust in institutions, ideas, and geopolitical stability is creating a volatile environment that demands new leadership approaches. 
-
Short Trend Summary
Social media and retail platforms are challenging Google's dominance in search, with AI playing a crucial role in understanding user intent and requiring brands to adapt their SEO strategies.
Evolving Search Landscape- AI-Driven Transformation
- The Power of Community and Connection
- Artificial Intelligence
- Digital Marketing
- Search Engine Optimization (SEO)
- Brands & Advertising
- Digital Platforms
- Emerging Technology
Social media and retail platforms are challenging Google's dominance in search, with AI playing a crucial role in understanding user intent and requiring brands to adapt their SEO strategies.
WARC: The future of media...Evolving Search Landscape
Social media and retail platforms are challenging Google's dominance in search, with AI playing a crucial role in understanding user intent and requiring brands to… 
-
Short Trend Summary
Fans are actively creating content related to their fandoms, transforming from passive consumers to active participants.
Fans as Creators- AI-Driven Transformation
- Experiences Over Material Goods
- The Power of Community and Connection
- Content creation
- Entertainment
- Social Media
- Brands & Advertising
- Digital Platforms
- Entertainment
Fans are actively creating content related to their fandoms, transforming from passive consumers to active participants.
YouTube: Trends fandom report 2024Fans as Creators
Fans are actively creating content related to their fandoms, transforming from passive consumers to active participants. 
-
Short Trend Summary
Smaller, niche fandoms are thriving on platforms like YouTube, fostering dedicated communities around specific interests.
Niche Fandom Growth- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Community Building
- Content creation
- Social Media
- Culture
- Digital Platforms
- Media & Information
Smaller, niche fandoms are thriving on platforms like YouTube, fostering dedicated communities around specific interests.
YouTube: Trends fandom report 2024Niche Fandom Growth
Smaller, niche fandoms are thriving on platforms like YouTube, fostering dedicated communities around specific interests. 
-
Short Trend Summary
Fan culture is increasingly shaping the entertainment landscape, influencing content creation and driving popular culture trends.
Fan-Driven Pop Culture- Experiences Over Material Goods
- The Power of Community and Connection
- Entertainment
- Media
- Pop Culture
- Culture
- Digital Platforms
- Entertainment
Fan culture is increasingly shaping the entertainment landscape, influencing content creation and driving popular culture trends.
YouTube: Trends fandom report 2024Fan-Driven Pop Culture
Fan culture is increasingly shaping the entertainment landscape, influencing content creation and driving popular culture trends. 
-
Short Trend Summary
Brands are repurposing and remixing existing content to extend its lifespan and engage audiences in new ways.
Content Remixing Expands Brand Identity- AI-Driven Transformation
- Experiences Over Material Goods
- The Power of Community and Connection
- Budget Optimization
- Content Marketing
- Creative Production
- Brands & Advertising
- Business & Commerce
- Media & Information
Brands are repurposing and remixing existing content to extend its lifespan and engage audiences in new ways.
TikTok: What's Next 2025 Trend...Content Remixing Expands Brand Identity
Brands are repurposing and remixing existing content to extend its lifespan and engage audiences in new ways. 
-
Short Trend Summary
Technology is evolving rapidly and indeterminately, requiring leaders to adapt, interpret, and strategically integrate new technologies into their organizations.
Indeterminate Technology Shift- AI-Driven Transformation
- Navigating Global Uncertainty
- The Blurring of Physical and Digital Realities
- Business Strategy
- Digital Transformation
- Innovation
- Business & Commerce
- Emerging Technology
- The Workplace
Technology is evolving rapidly and indeterminately, requiring leaders to adapt, interpret, and strategically integrate new technologies into their organizations.
University of Sydney: 2025 Skills...Indeterminate Technology Shift
Technology is evolving rapidly and indeterminately, requiring leaders to adapt, interpret, and strategically integrate new technologies into their organizations. 
-
Short Trend Summary
Social media is replacing traditional search engines, especially for younger generations, requiring brands to optimize for social searchability.
Social Search Dominance- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand Discovery
- Content Strategy
- SEO
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Social media is replacing traditional search engines, especially for younger generations, requiring brands to optimize for social searchability.
TheNetworkOne: Social media marketing trends...Social Search Dominance
Social media is replacing traditional search engines, especially for younger generations, requiring brands to optimize for social searchability. 
-
Short Trend Summary
Social media platforms are becoming integrated shopping destinations, streamlining the path from discovery to purchase.
Feed as Sales Funnel- AI-Driven Transformation
- The Power of Community and Connection
- Consumer Behavior
- E-commerce
- Social Media Management
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Social media platforms are becoming integrated shopping destinations, streamlining the path from discovery to purchase.
TheNetworkOne: Social media marketing trends...Feed as Sales Funnel
Social media platforms are becoming integrated shopping destinations, streamlining the path from discovery to purchase. 
