Your trends
- TrendThemeImpact AreasCategorySummaryReport
-
Short Trend Summary
Despite acknowledging creative's value, marketers struggle to effectively measure its ROI, relying on proxy metrics instead.
Creative ROI Measurement Gap- Authenticity and Transparency Reign Supreme
- Budget Allocation
- Marketing Analytics
- Performance Measurement
- Brands & Advertising
- Business & Commerce
Despite acknowledging creative's value, marketers struggle to effectively measure its ROI, relying on proxy metrics instead.
MMA: The state of creative...Creative ROI Measurement Gap
Despite acknowledging creative's value, marketers struggle to effectively measure its ROI, relying on proxy metrics instead.