Your trends
- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Brands are increasingly stretching their boundaries through innovation to find new growth opportunities.
Radical Brand Stretching- Experiences Over Material Goods
- Values-Driven Consumption
- Brand strategy
- Innovation
- Market Expansion
- Brands & Advertising
- Business & Commerce
Brands are increasingly stretching their boundaries through innovation to find new growth opportunities.
Kantar: Marketing trends 2025Radical Brand Stretching
Brands are increasingly stretching their boundaries through innovation to find new growth opportunities.