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Short Trend Summary
Hybrid measurement solutions, collaborative initiatives, and regulatory changes are redefining audience measurement in a fragmented media world.
Evolving Audience Measurement- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Advertising
- Audience Measurement
- Data Analytics
- Regulation
- Brands & Advertising
- Data & Privacy
- Media & Information
Hybrid measurement solutions, collaborative initiatives, and regulatory changes are redefining audience measurement in a fragmented media world.
Kantar: 2025 media trends and...Evolving Audience Measurement
Hybrid measurement solutions, collaborative initiatives, and regulatory changes are redefining audience measurement in a fragmented media world.