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Short Trend Summary
Despite their reputation for niche tastes, Gen Z is increasingly embracing mainstream music and podcasts, driving the popularity of global artists and cultural moments.
Mainstream Culture Embrace- The Power of Community and Connection
- Values-Driven Consumption
- cultural trends
- Music Industry
- podcast industry
- Brands & Advertising
- Culture
- Entertainment
Despite their reputation for niche tastes, Gen Z is increasingly embracing mainstream music and podcasts, driving the popularity of global artists and cultural moments.
Spotify: Culture Next ReportMainstream Culture Embrace
Despite their reputation for niche tastes, Gen Z is increasingly embracing mainstream music and podcasts, driving the popularity of global artists and cultural moments.