Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Relevance Drives Engagement
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Advertising
  • Marketing
  • Media Consumption
  • Brands & Advertising
  • Consumer Attitudes
  • Media & Information

  In a fragmented media landscape, consumers crave content that resonates with their personal identities and cultural affiliations, leading to increased attention and engagement.

  WARC: TikTok unlocking business impact...

  Relevance Drives Engagement

  In a fragmented media landscape, consumers crave content that resonates with their personal identities and cultural affiliations, leading to increased attention and engagement.

  • Brands & Advertising
  • Consumer Attitudes
  • Media & Information
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Advertising, Marketing, Media Consumption

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Consumer Attitudes, Media & Information
  
  
• Relevance Drives Purchase
  • Authenticity and Transparency Reign Supreme
  • Values-Driven Consumption
  • Consumer Behavior
  • E-commerce
  • Retail
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  Culturally and personally relevant content significantly influences purchase decisions, leading to increased conversion rates and category expansion.

  WARC: TikTok unlocking business impact...

  Relevance Drives Purchase

  Culturally and personally relevant content significantly influences purchase decisions, leading to increased conversion rates and category expansion.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • Authenticity and Transparency Reign Supreme
  • Values-Driven Consumption

  Impact Areas Consumer Behavior, E-commerce, Retail

  Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  
• Cross-Industry Collaborations
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Brand Partnerships
  • Cross-sector integration
  • Marketing reach
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  Brands across various sectors are leveraging fashion month to reach new audiences and enhance cultural relevance through strategic partnerships.

  Karla Otto: SS25 womenswear roundup

  Cross-Industry Collaborations

  Brands across various sectors are leveraging fashion month to reach new audiences and enhance cultural relevance through strategic partnerships.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • Experiences Over Material Goods
  • The Power of Community and Connection

  Impact Areas Brand Partnerships, Cross-sector integration, Marketing reach

  Themes Experiences Over Material Goods, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes