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data privacy 16
accessibility 20
advertising 107
aesthetics 12
aging 7
AI beauty 15
AI fashion 21
alcohol 4
anxiety 2
apps 7
artificial intelligence 18
augmented reality 46
authenticity 20
authoritarianism 2
avatars 5
banking 7
beauty standards 1
BeReal 4
betting 1
biodegradable 8
body image 1
brand promise 15
brick and mortar 11
budgeting 15
carbon footprint 1
children 2
circular economy 16
climate change 18
clothing 4
collaboration 5
communities 18
construction 1
consumer attitudes 131
consumer habits 162
consumer protection 27
content 2
cookies 6
cooking 4
cosmetics 17
cost-of-living 8
couriers 2
COVID-19 9
creator economy 30
culinary experiences 12
culture 11
customer service 9
data 1
deepfake 7
design 3
digital assets 10
digital detox 2
digital footprint 73
digital literacy 10
digital media 79
dining 7
disruption 7
diversity 3
DIY 6
drink 4
e-commerce 105
eco-friendly 46
emerging tech 118
employee retention 16
entertainment 30
environmentalism 16
escapism 16
ethics 2
exclusivity 1
experiences 13
exploration 2
Facebook 9
fake news 7
fashion 29
festivals 17
financial education 7
fitness 11
flexibility 4
food 24
gambling 4
gaming 12
Gen Z 73
gig economy 14
greenwashing 26
happiness 1
health trends 118
healthcare 16
healthy eating 23
higher education 2
home 1
immediacy 2
inclusivity 5
indulging 1
inflation 9
influencers 69
infrastructure 3
innovation 18
Instagram 42
intimacy 4
kpop 2
lifestyle 35
live-streaming 6
locally-sourced 9
longevity 1
makeup 8
MarTech 62
mental health 21
metaverse 39
Millennial 36
misinformation 2
mobile devices 11
moral beliefs 2
music 6
natural beauty 15
news 18
NFTs 17
niche brands 48
nostalgia 9
nutrition 10
optimism 9
packaging 7
parenting 3
perfume 1
personalization 11
pharma 3
plant-based 10
podcasts 11
politics 2
post-pandemic 27
privacy 17
public health 10
real estate 1
rebellion 1
recycling 22
reductionism 1
relaxation 2
restaurants 13
retail 59
scents 2
screen time 6
security 1
self-care 12
self-expression 1
self-reliance 2
services 6
sex 4
shopping habits 41
skin tones 3
sleep quality 1
smart technology 16
social issues 15
social media 133
sound 1
spirituality 11
sports 5
storytelling 8
streaming platforms 24
stress management 11
sustainability 44
telecom 2
TikTok 24
transportation 6
travel 7
trust 2
TV 5
uncertainty 3
urban planning 3
vaccine hesitancy 3
value-for-money 12
virtual influencers 140
virtual reality 46
virtual spaces 37
vitamins 2
waste management 5
water 1
water-saving 5
Web3 5
wellbeing 19
wellness 43
work environment 8
work-life balance 13
workplace 9
Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • Digital Ads Upended
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    Digital Ads Upended. The digital ad market is undergoing significant changes, with Apple's ATT policy disrupting traditional targeting and measurement methods. As a result, the dominant "duopoly" of Google and Facebook is being challenged by new players like TikTok. Regulation is giving brands more control Data privacy remains a top-three…

    • N/A
    WARC - The Marketer’s Toolkit...
    Digital Ads Upended
    Digital Ads Upended. The digital ad market is undergoing significant changes, with Apple's ATT policy disrupting traditional targeting and measurement methods. As a result, the…
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology
  • Digital Health & Welness
    • Digital Platforms
    • Emerging Technology
    • Health & Wellness

    Digital Health. The pandemic accelerated digital health and wearable tech adoption, making it a prime arena for big tech companies to compete in 2023. Big Tech has taken notice, investing $3.6bn in health-related M&A activity in 2021, focusing on data and devices. With Amazon's $3.9bn acquisition of One Medical and…

    • N/A
    WARC - The Marketer’s Toolkit...
    Digital Health & Welness
    Digital Health. The pandemic accelerated digital health and wearable tech adoption, making it a prime arena for big tech companies to compete in 2023. Big…
    • Digital Platforms
    • Emerging Technology
    • Health & Wellness
  • Regulation of AI
    • Emerging Technology
    • Global Challenges
    • Media & Information

    Regulation of AI. As these opportunities become more real, so do the ethical and regulatory dilemmas. Deep fakes have already been used to create non-consensual pornography, commit fraud, and fuel disinformation campaigns. Discussion about regulation is ongoing, and the EU is proposing an AI Act that would ban ‘unacceptable’ uses…

    • N/A
    Reuters - Journalism, Media, and...
    Regulation of AI
    Regulation of AI. As these opportunities become more real, so do the ethical and regulatory dilemmas. Deep fakes have already been used to create non-consensual…
    • Emerging Technology
    • Global Challenges
    • Media & Information
  • The cookie finally gets dunked
    • Brands & Advertising
    • Consumer Attitudes
    • Data Privacy

    The Cookie Gets Dunked. The end of third-party cookies is finally on the horizon, with consumers increasingly frustrated by the lack of privacy they bring. While advertisers worry about the impact on personalized advertising, brands must act quickly to find alternatives and track conversions without relying on cookies. Emotion analysis…

    • N/A
    Talkwalkers - Social Media Trends...
    The cookie finally gets dunked
    The Cookie Gets Dunked. The end of third-party cookies is finally on the horizon, with consumers increasingly frustrated by the lack of privacy they bring.…
    • Brands & Advertising
    • Consumer Attitudes
    • Data Privacy
  • Pricing Privacy
    • Business & e-Commerce
    • Consumer Attitudes
    • Data Privacy

    Pricing Privacy. To win and retain customers, businesses must prioritize privacy and build trust through ethical data collection. 67% of consumers are open to tracking cookies, but only if it enhances their experience. As privacy concerns rise, marketers must stay current with regulations, focus on privacy, and consider cookie-free advertising…

    • N/A
    Vertigo - Digital Marketing Trends...
    Pricing Privacy
    Pricing Privacy. To win and retain customers, businesses must prioritize privacy and build trust through ethical data collection. 67% of consumers are open to tracking…
    • Business & e-Commerce
    • Consumer Attitudes
    • Data Privacy
  • Reclaiming Data Privacy
    • Brands & Advertising
    • Consumer Attitudes
    • Data Privacy

    Reclaiming Data Privacy. Consumers are seeking more control over their data privacy and want brands to be more accountable. Brands can respond by going the extra mile this year, offering more control and transparency in data exchanges. More importantly, by providing resources to help educate consumers on the benefits and…

    • N/A
    OMD - Signals 2023
    Reclaiming Data Privacy
    Reclaiming Data Privacy. Consumers are seeking more control over their data privacy and want brands to be more accountable. Brands can respond by going the…
    • Brands & Advertising
    • Consumer Attitudes
    • Data Privacy
  • Guided Marketing Insights
    • Data Privacy
    • Digital Platforms
    • Emerging Technology

    Guided Marketing Insights. Marketing data has exploded in volume, but analyzing it has lagged behind. AI is providing a solution with its ability to identify patterns in data that humans might miss and work with larger data sets. Guided insights offered by tools like Google Analytics and Microsoft Excel are…

    • N/A
    Meltwater - 2023 Marketing Trends...
    Guided Marketing Insights
    Guided Marketing Insights. Marketing data has exploded in volume, but analyzing it has lagged behind. AI is providing a solution with its ability to identify…
    • Data Privacy
    • Digital Platforms
    • Emerging Technology
  • Future of Demographics
    • Consumer Attitudes
    • Digital Platforms
    • Emerging Technology

    Future of Demographics. Demographic data has been a staple tool for marketers to segment their audience, but with the rise of consumer data, it's possible to segment audiences in more sophisticated ways. By analyzing social media data, marketers can identify "digital tribes" based on shared attitudes, behaviors, interests and influences…

    • N/A
    Meltwater - 2023 Marketing Trends...
    Future of Demographics
    Future of Demographics. Demographic data has been a staple tool for marketers to segment their audience, but with the rise of consumer data, it's possible…
    • Consumer Attitudes
    • Digital Platforms
    • Emerging Technology
  • Death of 3rd Party Cookies
    • Brands & Advertising
    • Data Privacy
    • Global Challenges

    Death of 3rd Party Cookies. The end of third-party cookies is fast approaching, and marketers must adjust their strategies accordingly. With the deadline extended to 2024, marketers need to reconsider how to achieve success in online advertising, email marketing, brand awareness, and other initiatives. Gathering first-party data directly from customers…

    • N/A
    Meltwater - 2023 Marketing Trends...
    Death of 3rd Party Cookies
    Death of 3rd Party Cookies. The end of third-party cookies is fast approaching, and marketers must adjust their strategies accordingly. With the deadline extended to…
    • Brands & Advertising
    • Data Privacy
    • Global Challenges
  • Cookieless Future
    • Brands & Advertising
    • Data Privacy
    • Emerging Technology

    Cookieless Future. The move to a cookieless future is happening as brands navigate the deprecation of third-party cookies. Brands are now focusing more on collecting first-party data, developing ID Graphs and Universal IDs, and utilizing new forms of contextual targeting. To be successful, brands must prioritize first-party data and adapt…

    • N/A
    DENTSU - Media Trends ‘23
    Cookieless Future
    Cookieless Future. The move to a cookieless future is happening as brands navigate the deprecation of third-party cookies. Brands are now focusing more on collecting…
    • Brands & Advertising
    • Data Privacy
    • Emerging Technology
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