Your trends

• Trend
  Category
  Summary
  Theme
  Report
• Looking Back, Moving Forward
  • Brands & Advertising
  • Consumer Attitudes
  • Emerging Technology

  Looking Back, Moving Forward. The future’s uncertain, so it comes as no surprise that audiences are looking to nostalgia for relief and comfort. Successful brands are creating content that finds a balance between old and new by embracing technology. Consumers who reflect on the past are open to spending more…

  • N/A
  Wavemaker UK - Growth Trends...

  Looking Back, Moving Forward

  Looking Back, Moving Forward. The future’s uncertain, so it comes as no surprise that audiences are looking to nostalgia for relief and comfort. Successful brands…

  • Brands & Advertising
  • Consumer Attitudes
  • Emerging Technology
• Radio’s Still Roaring
  • Brands & Advertising
  • Entertainment
  • Media & Information

  Radio’s Still Roaring. 88% of the population tune into radio every week, with live radio making up 71% share of adult listening. Linear radio provides an experience that on-demand cannot. Listeners have brand affinity with stations and genres via live and shared experiences. There is a relationship with presenters in…

  • N/A
  Wavemaker UK - Growth Trends...

  Radio’s Still Roaring

  Radio’s Still Roaring. 88% of the population tune into radio every week, with live radio making up 71% share of adult listening. Linear radio provides…

  • Brands & Advertising
  • Entertainment
  • Media & Information
• Actionable Content
  • Digital Platforms
  • Emerging Technology
  • Entertainment

  Actionable Content. TikTok will be a key platform for "Actionable Entertainment," in 2023 with tailor-made content inspiring people to take action. Creators capture viewers' attention and trust by being gifted storytellers who produce high-quality content, while their relatability and expertise make them credible. To jump into this trend, brands should…

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  TikTok - An Era of...

  Actionable Content

  Actionable Content. TikTok will be a key platform for "Actionable Entertainment," in 2023 with tailor-made content inspiring people to take action. Creators capture viewers' attention…

  • Digital Platforms
  • Emerging Technology
  • Entertainment
• Check Your Tone
  • Brands & Advertising
  • Consumer Attitudes
  • Culture

  Check Your Tone. For all the focus on investment, don’t forget how important the tone of messaging is in building connections with your customers. In times of a cost-of-living crisis, it is crucial to be transparent and sensitive when communicating with their customers. Humor can be an effective tool, as…

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  WARC - The Marketer’s Toolkit...

  Check Your Tone

  Check Your Tone. For all the focus on investment, don’t forget how important the tone of messaging is in building connections with your customers. In…

  • Brands & Advertising
  • Consumer Attitudes
  • Culture
• A Wonderful Age
  • Brands & Advertising
  • Culture
  • Lifestyle

  A Wonderful Age. Authentic imagery should showcase various activities in which boomers or early Gen Xers throw parties, go out with friends, enjoy themselves, experiment with their appearances, and start new careers. This is how brands and content creators can become more relatable and loyal to older generations.

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  Depositphotos - Creative Trends ‘23

  A Wonderful Age

  A Wonderful Age. Authentic imagery should showcase various activities in which boomers or early Gen Xers throw parties, go out with friends, enjoy themselves, experiment…

  • Brands & Advertising
  • Culture
  • Lifestyle
• New Heroes, More Narratives
  • Emerging Technology
  • Entertainment
  • Global Challenges

  New Heroes, More Narratives. Underrepresented groups and new players taking center stage in various industries - from new sports heroes to newborn wine regions. In 2023, these groups and independent creators will be celebrated, driven by a demand for more inclusive narratives and collectibles from conscious consumers. These tell a…

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  CATAWIKI x IPSOS - Trend_Report-2023

  New Heroes, More Narratives

  New Heroes, More Narratives. Underrepresented groups and new players taking center stage in various industries - from new sports heroes to newborn wine regions. In…

  • Emerging Technology
  • Entertainment
  • Global Challenges
• Scrappy Content
  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology

  Scrappy Content. Scrappy content is content that is created quickly and cheaply, often with the help of user-generated content. In 2023, having cleared the pandemic restrictions, brands will continue to use scrappy content to reach their target audiences, as it is an effective way to create content that resonates with…

  • N/A
  BRAND WATCH - 2023 Digital...

  Scrappy Content

  Scrappy Content. Scrappy content is content that is created quickly and cheaply, often with the help of user-generated content. In 2023, having cleared the pandemic…

  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology
• Horry Hyisteria
  • Culture
  • Entertainment
  • Fashion & Beauty

  Audiences are increasingly seeking horror content as a form of escape and release. The horror genre's share of the US box office has increased fivefold since 2014, overtaking other genres like comedy and drama. Companies like A24 and Netflix are capitalizing on the trend by creating more horror-focused content, such…

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  MTM - 12 Trends of...

  Horry Hyisteria

  Audiences are increasingly seeking horror content as a form of escape and release. The horror genre's share of the US box office has increased fivefold…

  • Culture
  • Entertainment
  • Fashion & Beauty