Your trends

• Trend
  Category
  Summary
  Theme
  Report
• Will Collaborate for Cookies
  • Brands & Advertising
  • Business & e-Commerce
  • Emerging Technology

  Will Collaborate for Cookies. Brands are facing challenges in converting potential customers due to rising acquisition costs and declining ROAS, as well as tighter privacy regulations. To overcome these hurdles, they are turning to collaborations, such as brand-to-brand co-creation and influencer marketing. Influencer marketing saw a boost during the pandemic,…

  • N/A
  Shopify - Commerce Trends 2026

  Will Collaborate for Cookies

  Will Collaborate for Cookies. Brands are facing challenges in converting potential customers due to rising acquisition costs and declining ROAS, as well as tighter privacy…

  • Brands & Advertising
  • Business & e-Commerce
  • Emerging Technology
• Brand x Brand
  • Brands & Advertising
  • Business & e-Commerce
  • Digital Platforms

  Brand x Brand. Brands can tap into new audiences and save on conversion costs by collaborating with each other, turning competitors into collaborators. Collaborations have always been a part of the world of commerce, such as car dealerships located together or concerts featuring multiple bands. This untapped opportunity allows brands…

  • N/A
  Shopify - Commerce Trends 2034

  Brand x Brand

  Brand x Brand. Brands can tap into new audiences and save on conversion costs by collaborating with each other, turning competitors into collaborators. Collaborations have…

  • Brands & Advertising
  • Business & e-Commerce
  • Digital Platforms
• Tap into Groups, Not Just Individuals
  • Brands & Advertising
  • Digital Platforms
  • Sustainability

  Tap into Groups, Not Just Individuals. Looking at influencers strictly on an individual level causes brands to miss out on collective influence. Rather than buying influence for a moment in time, by combining influencers you’re creating something new with your brand as the lynch pin between communities. There’s a resurgence…

  • N/A
  OGILVY - Influencer Trends 2023

  Tap into Groups, Not Just Individuals

  Tap into Groups, Not Just Individuals. Looking at influencers strictly on an individual level causes brands to miss out on collective influence. Rather than buying…

  • Brands & Advertising
  • Digital Platforms
  • Sustainability
• Small businesses cozy up to creators
  • Brands & Advertising
  • Business & e-Commerce
  • Digital Platforms

  Small businesses cozy up to creators. The looming recession and COVID-19 pandemic have led to budget cuts in businesses, including marketing budgets. Big brands are reducing their discretionary spending on creator partnerships, opening up opportunities for brands with limited budgets to partner with top creators at lower cost. Director of…

  • N/A
  Hootsuite - Social Media Trends...

  Small businesses cozy up to creators

  Small businesses cozy up to creators. The looming recession and COVID-19 pandemic have led to budget cuts in businesses, including marketing budgets. Big brands are…

  • Brands & Advertising
  • Business & e-Commerce
  • Digital Platforms
• As It Was
  • Emerging Technology
  • Health & Wellness
  • The Workplace

  Work from home resulted in the loss of intangible benefits of office life: face-to-face meetings, mentorship, innovation and culture. While some missed it, others appreciated the flexibility. Resolving this tension between employers and employees and reaping the benefits of intangible benefits will require a plan by leadership that considers the…

  • N/A
  Accenture - Life Trends 2023

  As It Was

  Work from home resulted in the loss of intangible benefits of office life: face-to-face meetings, mentorship, innovation and culture. While some missed it, others appreciated…

  • Emerging Technology
  • Health & Wellness
  • The Workplace