Your trends

• Trend
  Category
  Summary
  Theme
  Report
• The cookie finally gets dunked
  • Brands & Advertising
  • Consumer Attitudes
  • Data Privacy

  The Cookie Gets Dunked. The end of third-party cookies is finally on the horizon, with consumers increasingly frustrated by the lack of privacy they bring. While advertisers worry about the impact on personalized advertising, brands must act quickly to find alternatives and track conversions without relying on cookies. Emotion analysis…

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  Talkwalkers - Social Media Trends...

  The cookie finally gets dunked

  The Cookie Gets Dunked. The end of third-party cookies is finally on the horizon, with consumers increasingly frustrated by the lack of privacy they bring.…

  • Brands & Advertising
  • Consumer Attitudes
  • Data Privacy
• Gamifying Loyalty
  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms

  Gamifying Loyalty. Gamifying loyalty programs can lead to a 30% increase in customer retention by creating a tight-knit community around a brand. With advancements in technology, the potential for gamification in marketing is endless. Gamification can also enhance content discovery and increase engagement in activity feeds by 68%.

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  Vertigo - Digital Marketing Trends...

  Gamifying Loyalty

  Gamifying Loyalty. Gamifying loyalty programs can lead to a 30% increase in customer retention by creating a tight-knit community around a brand. With advancements in…

  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms
• Hyper-local influence to drive community
  • Brands & Advertising
  • Consumer Attitudes
  • Emerging Technology

  Hyper-local influence to drive community. Hyper-local influence has evolved into hyper-relevant influence. Brands can tap into the power of grassroots influence by identifying micro-communities among their target audience and partnering with influencers who share their interests, experiences, and values. This approach allows brands to reach their target audience more effectively…

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  OGILVY - Influencer Trends 2023

  Hyper-local influence to drive community

  Hyper-local influence to drive community. Hyper-local influence has evolved into hyper-relevant influence. Brands can tap into the power of grassroots influence by identifying micro-communities among…

  • Brands & Advertising
  • Consumer Attitudes
  • Emerging Technology
• Wellness Tech Gets Personal
  • Emerging Technology
  • Health & Wellness
  • Lifestyle

  Wellness Tech Gets Personal. The focus on wellness is shifting towards personalized nutrition and AI-powered health solutions. The medical industry will place more emphasis on metabolic and microbiome health, with new innovations in health data analysis and personalized nutrition. As people take charge of their health, simple health checks and…

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  Holland & Barret - Wellness...

  Wellness Tech Gets Personal

  Wellness Tech Gets Personal. The focus on wellness is shifting towards personalized nutrition and AI-powered health solutions. The medical industry will place more emphasis on…

  • Emerging Technology
  • Health & Wellness
  • Lifestyle
• “Me” Mentality
  • Consumer Attitudes
  • Health & Wellness
  • Lifestyle

  “Me” Mentality. Consumers are shifting their focus back to themselves after prioritizing community and public health. Brands are responding by offering opportunities for self-expression and personal growth, focusing on mental health and wellness products. As consumers embrace digital technology, they will want to control and express different parts of their…

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  MINTEL - Global Consumer Trends

  “Me” Mentality

  “Me” Mentality. Consumers are shifting their focus back to themselves after prioritizing community and public health. Brands are responding by offering opportunities for self-expression and…

  • Consumer Attitudes
  • Health & Wellness
  • Lifestyle
• Going Incognito
  • Consumer Attitudes
  • Data Privacy
  • Emerging Technology

  Anonymity is becoming increasingly valuable in the digital era due to the growing prevalence of surveillance and tracking. Consumers are seeking relief from the pressure to create a personal brand online, and the desire to disappear reflects fatigue with the performative nature of being online. There is a growing trend…

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  FORESIGHT FACTORY - Global Trending

  Going Incognito

  Anonymity is becoming increasingly valuable in the digital era due to the growing prevalence of surveillance and tracking. Consumers are seeking relief from the pressure…

  • Consumer Attitudes
  • Data Privacy
  • Emerging Technology
• Data As Currency
  • Brands & Advertising
  • Consumer Attitudes
  • Data Privacy

  Consumers are becoming increasingly aware of the value of their personal data and the ways in which it is being traded and used. Many are exploring ways to maintain their privacy and control over their data, especially as privacy concerns become more pressing. Brands are responding to this desire by…

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  FORESIGHT FACTORY - Global Trending

  Data As Currency

  Consumers are becoming increasingly aware of the value of their personal data and the ways in which it is being traded and used. Many are…

  • Brands & Advertising
  • Consumer Attitudes
  • Data Privacy
• Consumer Personalization
  • Brands & Advertising
  • Consumer Attitudes
  • Data Privacy

  Brands and retailers are expected to increase their focus on consumer personalization in 2023. This will involve leveraging data and working with solution providers to turn data into insight and action to deliver personalized promotions and marketing messages based on customers' purchase habits and interests. The emphasis on personalization is…

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  VERICAST - Predictions & Trends...

  Consumer Personalization

  Brands and retailers are expected to increase their focus on consumer personalization in 2023. This will involve leveraging data and working with solution providers to…

  • Brands & Advertising
  • Consumer Attitudes
  • Data Privacy
• Money Matters
  • Consumer Attitudes
  • Lifestyle
  • Sustainability

  Consumers are re-evaluating the value of money and the balance between convenience and cost after a decade of on-demand services. A challenge lies in understanding what consumers truly value, as there is a shift towards balancing price and value with urgency and convenience, likely driven by a resurgence in DIY…

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  FORERUNNER - The Dinner Party...

  Money Matters

  Consumers are re-evaluating the value of money and the balance between convenience and cost after a decade of on-demand services. A challenge lies in understanding…

  • Consumer Attitudes
  • Lifestyle
  • Sustainability
• Private Label Prominence
  • Brands & Advertising
  • Business & e-Commerce
  • Consumer Attitudes

  Private labels are becoming increasingly competitive with name brands in terms of quality and branding, and are expected to capture the highest market share in the U.S. in 2023. This is due to consumer preference for cheaper options and improved product launches by retailers, which have led to a potential…

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  VERICAST - Predictions & Trends...

  Private Label Prominence

  Private labels are becoming increasingly competitive with name brands in terms of quality and branding, and are expected to capture the highest market share in…

  • Brands & Advertising
  • Business & e-Commerce
  • Consumer Attitudes