Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Short-Form Video Dominance
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Advertising
  • Content creation
  • E-commerce
  • Social Media Marketing
  • Brands & Advertising
  • Digital Platforms
  • Media & Information

  Short-form video, particularly Reels, is experiencing explosive growth and driving significant engagement and marketing effectiveness.

  Meta: Rethinking media mix effectiveness

  Short-Form Video Dominance

  Short-form video, particularly Reels, is experiencing explosive growth and driving significant engagement and marketing effectiveness.

  • Brands & Advertising
  • Digital Platforms
  • Media & Information
  • Experiences Over Material Goods
  • The Power of Community and Connection

  Impact Areas Advertising, Content creation, E-commerce, Social Media Marketing

  Themes Experiences Over Material Goods, The Power of Community and Connection

  Categories Brands & Advertising, Digital Platforms, Media & Information