Follow us
Your trends
- TrendThemeImpact AreasCategorySummaryReport
-
Short Trend Summary
Gen Z and social media are driving demand for bolder, spicier, and more complex flavor profiles, particularly from East Asian cuisine.
Bold & Adventurous Flavors- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Condiments
- Ready meals
- Snack foods
- Consumer Attitudes
- Digital Platforms
- Food & Drink
Gen Z and social media are driving demand for bolder, spicier, and more complex flavor profiles, particularly from East Asian cuisine.
Synergy: Ready meals 2025-2026 trend...Bold & Adventurous Flavors
Gen Z and social media are driving demand for bolder, spicier, and more complex flavor profiles, particularly from East Asian cuisine.
-
Short Trend Summary
The viral "Hawk Tuah" phenomenon, sparked by a viral video, led to a significant increase in searches related to spitting, reflecting the influence of social media and pop culture on pornographic trends.
“Hawk Tuah” Drives Spitting Trend- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Pop Culture
- Pornography Consumption
- Social Media Trends
- Culture
- Digital Platforms
- Intimacy
The viral "Hawk Tuah" phenomenon, sparked by a viral video, led to a significant increase in searches related to spitting, reflecting the influence of social media and pop culture on pornographic trends.
PornHub: 2024 year in review“Hawk Tuah” Drives Spitting Trend
The viral "Hawk Tuah" phenomenon, sparked by a viral video, led to a significant increase in searches related to spitting, reflecting the influence of social… 
-
Short Trend Summary
Gen Z women are increasingly progressive, while Gen Z men show a trend towards more conservative views, creating a significant generational and gender gap.
Gen Z Gender Divide- The Power of Community and Connection
- Values-Driven Consumption
- Branding
- Marketing
- Politics
- Social Activism
- Brands & Advertising
- Consumer Attitudes
- Culture
Gen Z women are increasingly progressive, while Gen Z men show a trend towards more conservative views, creating a significant generational and gender gap.
Ipsos: Almanac 2025Gen Z Gender Divide
Gen Z women are increasingly progressive, while Gen Z men show a trend towards more conservative views, creating a significant generational and gender gap. 
-
Short Trend Summary
Social media platforms are increasingly driving both brand and pop culture moments, amplifying their reach and impact.
Social Media Driven Moments- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand awareness
- Consumer Behavior
- Influencer marketing
- Social Media Marketing
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Social media platforms are increasingly driving both brand and pop culture moments, amplifying their reach and impact.
Tracksuit: Track record 2024Social Media Driven Moments
Social media platforms are increasingly driving both brand and pop culture moments, amplifying their reach and impact. 
-
Short Trend Summary
Fashion trends are increasingly originating from social media, TV, and street style, empowering consumers to shape styles.
Grassroots Fashion Influence- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Fashion
- Retail
- Social Media
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Fashion trends are increasingly originating from social media, TV, and street style, empowering consumers to shape styles.
The RealReal: Resale Report 2024Grassroots Fashion Influence
Fashion trends are increasingly originating from social media, TV, and street style, empowering consumers to shape styles. 
-
Short Trend Summary
Social connections and peer recommendations, particularly on platforms like Snapchat, are highly influential in luxury purchase decisions.
Social Influence on Luxury- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand Building
- Influencer marketing
- Social Media Marketing
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Social connections and peer recommendations, particularly on platforms like Snapchat, are highly influential in luxury purchase decisions.
Ipsos: Snapchat exploring trends in...Social Influence on Luxury
Social connections and peer recommendations, particularly on platforms like Snapchat, are highly influential in luxury purchase decisions. 