Bold & Adventurous Flavors

Gen Z and social media are driving demand for bolder, spicier, and more complex flavor profiles, particularly from East Asian cuisine.

Themes

Experiences Over Material Goods , The Power of Community and Connection , Values-Driven Consumption

Timeframe

near-term

Subcategories

Consumer Behavior Consumer Food Trends Social Media

Impact areas

Condiments Ready meals Snack foods

Detailed Analysis

Driven by Gen Z and social media trends, consumers are increasingly seeking bolder and more adventurous flavor experiences. The report notes the "influence of Gen Z and social media trends are creating an appetite for bolder flavours stemming from interest in East Asian cooking." This includes a growing interest in spicy flavors, with the hot sauce sector predicted to experience significant growth. Furthermore, the trend extends beyond heat to encompass a wider range of complex flavor profiles, including umami-rich ingredients like seaweed, mushroom, and tomato.

Context Signals

Influence of Gen Z and social media. Growing popularity of East Asian cuisine. Projected 7% CAGR market volume growth for hot sauce by 2030.

Edge

Development of novel spice blends and flavor combinations inspired by lesser-known regional cuisines. Incorporation of functional ingredients, such as adaptogens and probiotics, into spicy food products. Personalized spice level customization options for ready meals and other food products.

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