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Trends Categories Consumer Attitudes

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Consumer Attitudes 104
Brands & Advertising 134
Business & e-Commerce 58
Culture 19
Data Privacy 12
Digital Platforms 107
Emerging Technology 137
Entertainment 35
Family & Parenting 3
Fashion & Beauty 41
Finance & Money 9
Food & Drink 11
Global Challenges 49
Government & Politics 2
Health & Wellness 54
Lifestyle 88
Media & Information 30
Relationships & Intimacy 3
Sustainability 75
The Home 4
The Workplace 12
Travel 9
Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • A Tale of Two Consumers: Mid-Tier Brands & Brands & Advertising Face Uphill Battle
    • Brands & Advertising
    • Business & e-Commerce
    • Consumer Attitudes

    A Tale of Two Consumers: Mid-Tier Brands Face Uphill Battle. Brands and retailers that try to be everything to everyone will suffer as loyalty wanes. Mid-tier brands Macy’s and Kohl’s reported soft sales Meanwhile, discount and dollar stores are seeing increases in foot traffic and growing their fleet. On the…

    • N/A
    eMarketer - Retail Trends 2023
    A Tale of Two Consumers: Mid-Tier Brands & Brands &...
    A Tale of Two Consumers: Mid-Tier Brands Face Uphill Battle. Brands and retailers that try to be everything to everyone will suffer as loyalty wanes.…
    • Brands & Advertising
    • Business & e-Commerce
    • Consumer Attitudes
  • Consumer Sentiment on Rebound
    • Consumer Attitudes
    • Health & Wellness
    • Travel

    Consumer Sentiment on Rebound. Consumer sentiment has rebounded slightly from June’s all-time low. University of Michigan Consumer Sentiment Index shows a 60% recovery from pre-covid lockdown levels.

    • N/A
    The New Consumer - Consumer...
    Consumer Sentiment on Rebound
    Consumer Sentiment on Rebound. Consumer sentiment has rebounded slightly from June’s all-time low. University of Michigan Consumer Sentiment Index shows a 60% recovery from pre-covid…
    • Consumer Attitudes
    • Health & Wellness
    • Travel
  • Who Doesn’t Like To Play?
    • Consumer Attitudes
    • Entertainment
    • Lifestyle

    Who Doesn’t Like To Play? Gaming’s influence is broader than you think. A recent Statista report shows that the UK now boasts 46.7 million gamers. While it showed a slight male skew, it also highlighted that gaming penetration among females has now reached 56% (vs 63% male.) They’re a lot…

    • N/A
    Wavemaker UK - Growth Trends...
    Who Doesn’t Like To Play?
    Who Doesn’t Like To Play? Gaming’s influence is broader than you think. A recent Statista report shows that the UK now boasts 46.7 million gamers.…
    • Consumer Attitudes
    • Entertainment
    • Lifestyle
  • Finding credibility in online communities
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Finding credibility in online communities. Online communities are more powerful than ever, and they offer brands an opportunity to connect with their consumers. By understanding the different types of communities - value-based, experience-based, and interest-based - brands can add value and personalize their communications in 2023. The potential for how…

    • N/A
    Wavemaker UK - Growth Trends...
    Finding credibility in online communities
    Finding credibility in online communities. Online communities are more powerful than ever, and they offer brands an opportunity to connect with their consumers. By understanding…
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms
  • Looking Back, Moving Forward
    • Brands & Advertising
    • Consumer Attitudes
    • Emerging Technology

    Looking Back, Moving Forward. The future’s uncertain, so it comes as no surprise that audiences are looking to nostalgia for relief and comfort. Successful brands are creating content that finds a balance between old and new by embracing technology. Consumers who reflect on the past are open to spending more…

    • N/A
    Wavemaker UK - Growth Trends...
    Looking Back, Moving Forward
    Looking Back, Moving Forward. The future’s uncertain, so it comes as no surprise that audiences are looking to nostalgia for relief and comfort. Successful brands…
    • Brands & Advertising
    • Consumer Attitudes
    • Emerging Technology
  • Changing News Consumption
    • Consumer Attitudes
    • Emerging Technology
    • Media & Information

    Changing News Consumption. Younger generations are shifting toward social media for news consumption. It’s becoming, and will continue to be, more of a serendipitous discovery based on personal interests rather than the more traditional presentation of the news agenda. News discovery is becoming more personal and snackable, with consumers curating…

    • N/A
    Wavemaker UK - Growth Trends...
    Changing News Consumption
    Changing News Consumption. Younger generations are shifting toward social media for news consumption. It’s becoming, and will continue to be, more of a serendipitous discovery…
    • Consumer Attitudes
    • Emerging Technology
    • Media & Information
  • Audio Companion
    • Consumer Attitudes
    • Entertainment
    • Media & Information

    Audio Companion. Consumers are increasingly seeking a sense of real connection and belonging. This need for companionship had led to consumers turning to audio as a companion medium. Engaging with audio content as a broadcast and a precision medium is becoming more nuanced and complex. As half of working adults…

    • N/A
    Wavemaker UK - Growth Trends...
    Audio Companion
    Audio Companion. Consumers are increasingly seeking a sense of real connection and belonging. This need for companionship had led to consumers turning to audio as…
    • Consumer Attitudes
    • Entertainment
    • Media & Information
  • The new age of anxiety
    • Brands & Advertising
    • Consumer Attitudes
    • Entertainment

    The new age of anxiety. Anxiety is exploding due to a range of factors, making escapism and connection more important than ever. More than ever, brands should take cues from popular culture to provide distraction, lightness, and hope while driving commercial growth. Successful campaigns in challenging times have leveraged humor…

    • N/A
    Wavemaker UK - Growth Trends...
    The new age of anxiety
    The new age of anxiety. Anxiety is exploding due to a range of factors, making escapism and connection more important than ever. More than ever,…
    • Brands & Advertising
    • Consumer Attitudes
    • Entertainment
  • The great retreat (indoors)
    • Brands & Advertising
    • Consumer Attitudes
    • The Home

    The great retreat (indoors). With rising costs of living, consumers are cutting back on non-essential spending and retreating to their homes. Brands can enhance the at-home experience or "premiumise" a night in, while providing tangible savings and advice, which are important to consumers. Brands should offer personalized rewards, exclusive offers,…

    • N/A
    Wavemaker UK - Growth Trends...
    The great retreat (indoors)
    The great retreat (indoors). With rising costs of living, consumers are cutting back on non-essential spending and retreating to their homes. Brands can enhance the…
    • Brands & Advertising
    • Consumer Attitudes
    • The Home
  • TikTokCommerce
    • Business & e-Commerce
    • Consumer Attitudes
    • Digital Platforms

    TikTokCommerce. Gen Z’s Social Commerce Habits Are Shaped by Chinese Players. TikTok’s strong Gen Z appeal will fuel adoption of new shopping habits. TikTok gains ground as a platform for product discovery and search—#TikTokMadeMeBuyIt has nearly 32 billion video views to date. The US launch of TikTok Shop will bring…

    • N/A
    eMarketer - Retail Trends 2023
    TikTokCommerce
    TikTokCommerce. Gen Z’s Social Commerce Habits Are Shaped by Chinese Players. TikTok’s strong Gen Z appeal will fuel adoption of new shopping habits. TikTok gains…
    • Business & e-Commerce
    • Consumer Attitudes
    • Digital Platforms
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