current
Flavor & Format Innovation
Consumers are constantly seeking new and exciting flavors and formats in the nutrition space, driving innovation.
Timeframe
near-term
Subcategories
Impact areas
Detailed Analysis
The nutrition market is characterized by a high degree of product differentiation, with brands constantly striving to capture consumer attention through novel flavors and formats. "Flavour innovation is always in vogue, in fact 69% of European consumers say they are interested in new and novel flavours." This constant demand for novelty presents both a challenge and an opportunity for brands. They must continuously innovate to stay ahead of the curve while ensuring product quality and efficacy.
Context Signals
Growth of named, novel tropical flavors
Pairing of novel flavors with core flavors
Entry of non-nutrition brands into the category through co-brands or independent offerings
Edge
Exploration of unconventional flavor combinations and sensory experiences
Development of personalized flavor profiles based on individual preferences
Leveraging technology to create interactive and engaging product experiences
