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Trends Subcategories Marketing

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Abundant Media Planning
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Advertising
    • Marketing
    • Media Planning
    • Brands & Advertising
    • Business & Commerce

    The increasing diversity of media channels presents opportunities for brands to drive growth through strategic combinations, requiring holistic planning and adaptation to platform-specific algorithms.

    WARC: The future of media...
    Abundant Media Planning
    The increasing diversity of media channels presents opportunities for brands to drive growth through strategic combinations, requiring holistic planning and adaptation to platform-specific algorithms.
    Impact Areas Advertising, Marketing, Media Planning
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce
  • Commerce Media Expansion
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Advertising
    • E-commerce
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Retail media and commerce media are rapidly growing, offering brands new opportunities across the purchase journey, but also presenting challenges related to platform fragmentation and budget allocation.

    WARC: The future of media...
    Commerce Media Expansion
    Retail media and commerce media are rapidly growing, offering brands new opportunities across the purchase journey, but also presenting challenges related to platform fragmentation and…
    Impact Areas Advertising, E-commerce, Retail
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Brand Fandom Engagement
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Branding
    • Consumer Engagement
    • Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Brands are increasingly leveraging fan culture and participating in fandoms to connect with their target audiences.

    YouTube: Trends fandom report 2024
    Brand Fandom Engagement
    Brands are increasingly leveraging fan culture and participating in fandoms to connect with their target audiences.
    Impact Areas Branding, Consumer Engagement, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Content Remixing Expands Brand Identity
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Budget Optimization
    • Content Marketing
    • Creative Production
    • Brands & Advertising
    • Business & Commerce
    • Media & Information

    Brands are repurposing and remixing existing content to extend its lifespan and engage audiences in new ways.

    TikTok: What's Next 2025 Trend...
    Content Remixing Expands Brand Identity
    Brands are repurposing and remixing existing content to extend its lifespan and engage audiences in new ways.
    Impact Areas Budget Optimization, Content Marketing, Creative Production
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Media & Information
  • Value-Driven Protein Choices
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer goods
    • Nutrition
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Cost-of-living pressures are influencing consumer protein choices, with a focus on value and multi-functional products.

    Synergy: Nutrition 2025-2026 trend report
    Value-Driven Protein Choices
    Cost-of-living pressures are influencing consumer protein choices, with a focus on value and multi-functional products.
    Impact Areas Consumer goods, Nutrition, Retail
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Flavor & Format Innovation
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Food and beverage
    • Nutrition
    • Product Development
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Consumers are constantly seeking new and exciting flavors and formats in the nutrition space, driving innovation.

    Synergy: Nutrition 2025-2026 trend report
    Flavor & Format Innovation
    Consumers are constantly seeking new and exciting flavors and formats in the nutrition space, driving innovation.
    Impact Areas Food and beverage, Nutrition, Product Development
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Feed as Sales Funnel
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Consumer Behavior
    • E-commerce
    • Social Media Management
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Social media platforms are becoming integrated shopping destinations, streamlining the path from discovery to purchase.

    TheNetworkOne: Social media marketing trends...
    Feed as Sales Funnel
    Social media platforms are becoming integrated shopping destinations, streamlining the path from discovery to purchase.
    Impact Areas Consumer Behavior, E-commerce, Social Media Management
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • AI-Powered Insights
    • AI-Driven Transformation
    • Campaign Optimization
    • Content personalization
    • Market Research
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    AI is revolutionizing social media marketing by providing valuable insights into audience behavior, trends, and content personalization.

    TheNetworkOne: Social media marketing trends...
    AI-Powered Insights
    AI is revolutionizing social media marketing by providing valuable insights into audience behavior, trends, and content personalization.
    Impact Areas Campaign Optimization, Content personalization, Market Research
    Themes AI-Driven Transformation
    Categories Brands & Advertising, Digital Platforms, Emerging Technology
  • Zero-Click Content
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Content Strategy
    • Platform Development
    • User Experience
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Content that provides immediate value within the platform, without requiring external links, is gaining traction.

    TheNetworkOne: Social media marketing trends...
    Zero-Click Content
    Content that provides immediate value within the platform, without requiring external links, is gaining traction.
    Impact Areas Content Strategy, Platform Development, User Experience
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Creator Spread Fuels Relevance
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Community Building
    • Influencer marketing
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands are expanding their creator pools to connect with niche audiences and drive broader impact.

    TikTok: What's Next 2025 Trend...
    Creator Spread Fuels Relevance
    Brands are expanding their creator pools to connect with niche audiences and drive broader impact.
    Impact Areas Community Building, Influencer marketing, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
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