current
Value-Driven Protein Choices
Cost-of-living pressures are influencing consumer protein choices, with a focus on value and multi-functional products.
Timeframe
immediate
Subcategories
Impact areas
Detailed Analysis
Economic constraints are impacting consumer spending on non-essential items, including nutrition products. The report highlights that "Continued cost-of-living pressures are forcing consumers to make sacrifices on their everyday essentials and treat items." This necessitates a shift in product development and marketing strategies to emphasize value and affordability. Brands need to demonstrate the efficacy and benefits of their products to justify the expense for budget-conscious consumers.
Context Signals
Demand for a wider range of protein sources to mitigate price volatility
Increased interest in products with multiple functionalities
Preference for indulgent flavors as a perceived value-add
Edge
Opportunities for brands to offer subscription models or bundled deals to enhance perceived value
Development of innovative protein sources and formulations that offer cost-effective solutions
Focus on transparent and clear communication about product benefits and value proposition
