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Short Trend Summary
Retail media and commerce media are rapidly growing, offering brands new opportunities across the purchase journey, but also presenting challenges related to platform fragmentation and budget allocation.
Commerce Media Expansion- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Advertising
- E-commerce
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Retail media and commerce media are rapidly growing, offering brands new opportunities across the purchase journey, but also presenting challenges related to platform fragmentation and budget allocation.
WARC: The future of media...Commerce Media Expansion
Retail media and commerce media are rapidly growing, offering brands new opportunities across the purchase journey, but also presenting challenges related to platform fragmentation and…
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Short Trend Summary
Cost-of-living pressures are influencing consumer protein choices, with a focus on value and multi-functional products.
Value-Driven Protein Choices- Navigating Global Uncertainty
- Values-Driven Consumption
- Consumer goods
- Nutrition
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Cost-of-living pressures are influencing consumer protein choices, with a focus on value and multi-functional products.
Synergy: Nutrition 2025-2026 trend reportValue-Driven Protein Choices
Cost-of-living pressures are influencing consumer protein choices, with a focus on value and multi-functional products. 
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Short Trend Summary
Consumers seek luxurious dairy treats at accessible price points due to cost-of-living pressures.
Affordable Dairy Indulgence- Experiences Over Material Goods
- Values-Driven Consumption
- Consumer goods
- Dairy Products
- Retail
- Business & Commerce
- Consumer Attitudes
- Food & Drink
Synergy: Dairy 2025-2026 trend reportAffordable Dairy Indulgence
Consumers seek luxurious dairy treats at accessible price points due to cost-of-living pressures. 
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Short Trend Summary
Consumers seek luxurious and indulgent flavors at accessible price points due to cost-of-living pressures.
Affordable Indulgence- Experiences Over Material Goods
- Values-Driven Consumption
- Bakery
- Desserts
- Foodservice
- Retail
- Business & Commerce
- Consumer Attitudes
- Food & Drink
Consumers seek luxurious and indulgent flavors at accessible price points due to cost-of-living pressures.
Synergy: Sweet goods 2025 2026...Affordable Indulgence
Consumers seek luxurious and indulgent flavors at accessible price points due to cost-of-living pressures. 
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Short Trend Summary
The health and wellness trend is growing, particularly among Gen Z, driving demand for related products and services, including mental wellness offerings.
Health and Wellness Expansion- The Power of Community and Connection
- Values-Driven Consumption
- Beauty
- Healthcare
- Retail
- Business & Commerce
- Consumer Attitudes
- Health & Wellness
The health and wellness trend is growing, particularly among Gen Z, driving demand for related products and services, including mental wellness offerings.
Publicis Sapient: Guide to Next...Health and Wellness Expansion
The health and wellness trend is growing, particularly among Gen Z, driving demand for related products and services, including mental wellness offerings. 
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Short Trend Summary
Economic instability and income inequality are forcing retailers to adopt cost-cutting measures and innovative growth strategies, including private-label brands and loyalty programs.
Economic Headwinds Drive Reinvention- Navigating Global Uncertainty
- Values-Driven Consumption
- Consumer goods
- Manufacturing
- Retail
- Business & Commerce
- Consumer Attitudes
- Finance & Money
Economic instability and income inequality are forcing retailers to adopt cost-cutting measures and innovative growth strategies, including private-label brands and loyalty programs.
Publicis Sapient: Guide to Next...Economic Headwinds Drive Reinvention
Economic instability and income inequality are forcing retailers to adopt cost-cutting measures and innovative growth strategies, including private-label brands and loyalty programs. 
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Short Trend Summary
AI and ML are becoming crucial for retailers to manage volatile supply chains, improve visibility, and optimize returns.
AI-Powered Supply Chain Optimization- AI-Driven Transformation
- Navigating Global Uncertainty
- Logistics
- Manufacturing
- Retail
- Business & Commerce
- Emerging Technology
AI and ML are becoming crucial for retailers to manage volatile supply chains, improve visibility, and optimize returns.
Publicis Sapient: Guide to Next...AI-Powered Supply Chain Optimization
AI and ML are becoming crucial for retailers to manage volatile supply chains, improve visibility, and optimize returns. 
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Short Trend Summary
Retail media networks are growing globally, requiring retailers to strategically leverage data sharing and build their own networks to monetize their platforms.
Retail Media Network Expansion- AI-Driven Transformation
- The Power of Community and Connection
- Advertising
- E-commerce
- Retail
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Retail media networks are growing globally, requiring retailers to strategically leverage data sharing and build their own networks to monetize their platforms.
Publicis Sapient: Guide to Next...Retail Media Network Expansion
Retail media networks are growing globally, requiring retailers to strategically leverage data sharing and build their own networks to monetize their platforms. 
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Short Trend Summary
Generative AI is revolutionizing personalization by enabling real-time intent-based shopping experiences, both online and in-store.
Generative AI-Driven Personalization- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Customer service
- E-commerce
- Retail
- Business & Commerce
- Consumer Attitudes
- Emerging Technology
Generative AI is revolutionizing personalization by enabling real-time intent-based shopping experiences, both online and in-store.
Publicis Sapient: Guide to Next...Generative AI-Driven Personalization
Generative AI is revolutionizing personalization by enabling real-time intent-based shopping experiences, both online and in-store. 
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Short Trend Summary
Mexican consumers are increasingly prioritizing convenience and utilizing multiple online and offline channels for a seamless shopping experience.
Hyperconnected Consumers- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Customer service
- E-commerce
- Marketing
- Retail
- Business & Commerce
- Consumer Attitudes
Mexican consumers are increasingly prioritizing convenience and utilizing multiple online and offline channels for a seamless shopping experience.
Meta: MX Plan & Go...Hyperconnected Consumers
Mexican consumers are increasingly prioritizing convenience and utilizing multiple online and offline channels for a seamless shopping experience. 
