Follow us
Your trends
- TrendThemeImpact AreasCategorySummaryReport
-
Short Trend Summary
While AI is automating content creation, the human touch remains crucial for adding authenticity, personality, and emotional connection.
Humanizing AI Content- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Audience Engagement
- Brand Building
- Content creation
- Digital Platforms
- Emerging Technology
- Media & Information
While AI is automating content creation, the human touch remains crucial for adding authenticity, personality, and emotional connection.
TheNetworkOne: Social media marketing trends...Humanizing AI Content
While AI is automating content creation, the human touch remains crucial for adding authenticity, personality, and emotional connection.
-
Short Trend Summary
Brands are prioritizing genuine engagement and two-way communication to build trust with consumers.
Building Trust Through Conversation- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand Building
- Customer Relations
- Marketing
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
TikTok: What's Next 2025 Trend...Building Trust Through Conversation
Brands are prioritizing genuine engagement and two-way communication to build trust with consumers. 
-
Short Trend Summary
Consumers expect brands to be consistent partners, fostering ongoing relationships beyond transactional interactions.
Always-On Brand Companionship- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Brand Building
- Community Management
- Customer Loyalty
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Consumers expect brands to be consistent partners, fostering ongoing relationships beyond transactional interactions.
TikTok: What's Next 2025 Trend...Always-On Brand Companionship
Consumers expect brands to be consistent partners, fostering ongoing relationships beyond transactional interactions. 
-
Short Trend Summary
Brands are recognizing the importance of authentic female representation and empowerment in their marketing strategies.
Female Inclusivity Drives Bottom Line- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Brand Building
- Marketing
- Social impact
- Brands & Advertising
- Consumer Attitudes
- Culture
Brands are recognizing the importance of authentic female representation and empowerment in their marketing strategies.
TikTok: What's Next 2025 Trend...Female Inclusivity Drives Bottom Line
Brands are recognizing the importance of authentic female representation and empowerment in their marketing strategies. 
-
Short Trend Summary
Inclusivity is becoming a key driver of brand growth, influencing consumer purchasing decisions across diverse demographics.
Inclusion Imperative for Growth- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Brand Building
- Consumer Behavior
- Marketing
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
- Culture
Inclusivity is becoming a key driver of brand growth, influencing consumer purchasing decisions across diverse demographics.
Kantar: Marketing trends 2025Inclusion Imperative for Growth
Inclusivity is becoming a key driver of brand growth, influencing consumer purchasing decisions across diverse demographics. 
-
Short Trend Summary
Livestreaming is transforming commerce and brand building, particularly in China, with a focus on engaging narratives and consumer sentiment.
Livestream Commerce Growth- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- The Power of Community and Connection
- Brand Building
- E-commerce
- Social Commerce
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Livestreaming is transforming commerce and brand building, particularly in China, with a focus on engaging narratives and consumer sentiment.
Kantar: Marketing trends 2025Livestream Commerce Growth
Livestreaming is transforming commerce and brand building, particularly in China, with a focus on engaging narratives and consumer sentiment. 
-
Short Trend Summary
Declining attention spans on social media require brands to prioritize creative innovation and personalized content.
Evolving Social Media Engagement- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Brand Building
- Social Media Marketing
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Declining attention spans on social media require brands to prioritize creative innovation and personalized content.
Kantar: Marketing trends 2025Evolving Social Media Engagement
Declining attention spans on social media require brands to prioritize creative innovation and personalized content. 
-
Short Trend Summary
In an information-saturated world, trust in authentic sources, including brands, is paramount, but discerning credible information is increasingly challenging.
The Power of Trust- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Brand Building
- Consumer Behavior
- Marketing communication
- Brands & Advertising
- Consumer Attitudes
- Media & Information
In an information-saturated world, trust in authentic sources, including brands, is paramount, but discerning credible information is increasingly challenging.
Ipsos: Global trends 10th anniversary...The Power of Trust
In an information-saturated world, trust in authentic sources, including brands, is paramount, but discerning credible information is increasingly challenging. 
-
Short Trend Summary
Audiences are connecting with relatable, authentic content that showcases brand values, fostering trust and deeper engagement.
Authenticity Resonates- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Brand Building
- Consumer Trust
- Content Marketing
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Audiences are connecting with relatable, authentic content that showcases brand values, fostering trust and deeper engagement.
HubSpot: 2024 social trends reportAuthenticity Resonates
Audiences are connecting with relatable, authentic content that showcases brand values, fostering trust and deeper engagement. 
-
Short Trend Summary
A strong brand identity and voice on social media, along with promoting individual creators' voices, is becoming increasingly important for brand awareness and reach.
Brand Identity Matters- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Brand Building
- Influencer marketing
- Social Media Strategy
- Brands & Advertising
- Business & Commerce
- Digital Platforms
A strong brand identity and voice on social media, along with promoting individual creators' voices, is becoming increasingly important for brand awareness and reach.
HubSpot: 2024 social trends reportBrand Identity Matters
A strong brand identity and voice on social media, along with promoting individual creators' voices, is becoming increasingly important for brand awareness and reach. 
