Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Abundant Media Planning
  • AI-Driven Transformation
  • The Power of Community and Connection
  • Advertising
  • Marketing
  • Media Planning
  • Brands & Advertising
  • Business & Commerce

  The increasing diversity of media channels presents opportunities for brands to drive growth through strategic combinations, requiring holistic planning and adaptation to platform-specific algorithms.

  WARC: The future of media...

  Abundant Media Planning

  The increasing diversity of media channels presents opportunities for brands to drive growth through strategic combinations, requiring holistic planning and adaptation to platform-specific algorithms.

  • Brands & Advertising
  • Business & Commerce
  • AI-Driven Transformation
  • The Power of Community and Connection

  Impact Areas Advertising, Marketing, Media Planning

  Themes AI-Driven Transformation, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce
  
  
• Influencer Format Focus
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Content Strategy
  • Influencer marketing
  • Media Planning
  • Brands & Advertising
  • Digital Platforms
  • Media & Information

  The unique format and distribution potential of an influencer's content are becoming more important than their personality or follower count.

  TheNetworkOne: Social media marketing trends...

  Influencer Format Focus

  The unique format and distribution potential of an influencer's content are becoming more important than their personality or follower count.

  • Brands & Advertising
  • Digital Platforms
  • Media & Information
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Content Strategy, Influencer marketing, Media Planning

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Digital Platforms, Media & Information
  
  
• Algorithmic Media Planning
  • AI-Driven Transformation
  • Audience Targeting
  • Campaign Automation
  • Media Planning
  • Brands & Advertising
  • Business & Commerce
  • Emerging Technology

  Algorithm availability is becoming crucial for brands, impacting how stories reach audiences and drive business outcomes.

  Dentsu: The year of impact...

  Algorithmic Media Planning

  Algorithm availability is becoming crucial for brands, impacting how stories reach audiences and drive business outcomes.

  • Brands & Advertising
  • Business & Commerce
  • Emerging Technology
  • AI-Driven Transformation

  Impact Areas Audience Targeting, Campaign Automation, Media Planning

  Themes AI-Driven Transformation

  Categories Brands & Advertising, Business & Commerce, Emerging Technology
  
  
• Augmented Media Toolkit
  • AI-Driven Transformation
  • Advertising
  • Campaign Optimization
  • Data Analytics
  • Marketing
  • Media Planning
  • Brands & Advertising
  • Emerging Technology
  • Media & Information

  AI is transforming the media landscape, becoming a cornerstone of the media toolkit across the entire value chain.

  Dentsu: The year of impact...

  Augmented Media Toolkit

  AI is transforming the media landscape, becoming a cornerstone of the media toolkit across the entire value chain.

  • Brands & Advertising
  • Emerging Technology
  • Media & Information
  • AI-Driven Transformation

  Impact Areas Advertising, Campaign Optimization, Data Analytics, Marketing, Media Planning

  Themes AI-Driven Transformation

  Categories Brands & Advertising, Emerging Technology, Media & Information
  
  
• Algorithmic Planning Pivot
  • AI-Driven Transformation
  • The Blurring of Physical and Digital Realities
  • Algorithm-based Advertising
  • Content Optimization
  • Creative and Media Integration
  • Marketing Strategy
  • Media Planning
  • Brands & Advertising
  • Business & Commerce
  • Emerging Technology

  Algorithm availability is becoming crucial for brands, requiring a shift towards algorithm-based content and planning.

  Dentsu: The year of impact...

  Algorithmic Planning Pivot

  Algorithm availability is becoming crucial for brands, requiring a shift towards algorithm-based content and planning.

  • Brands & Advertising
  • Business & Commerce
  • Emerging Technology
  • AI-Driven Transformation
  • The Blurring of Physical and Digital Realities

  Impact Areas Algorithm-based Advertising, Content Optimization, Creative and Media Integration, Marketing Strategy, Media Planning

  Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities

  Categories Brands & Advertising, Business & Commerce, Emerging Technology
  
  
• Augmented Media Toolkit
  • AI-Driven Transformation
  • Budgeting
  • Campaign Optimization
  • Media Planning
  • Brands & Advertising
  • Emerging Technology
  • Media & Information

  AI is transforming the media landscape, becoming a cornerstone of the media toolkit across the value chain.

  Dentsu: The year of impact...

  Augmented Media Toolkit

  AI is transforming the media landscape, becoming a cornerstone of the media toolkit across the value chain.

  • Brands & Advertising
  • Emerging Technology
  • Media & Information
  • AI-Driven Transformation

  Impact Areas Budgeting, Campaign Optimization, Media Planning

  Themes AI-Driven Transformation

  Categories Brands & Advertising, Emerging Technology, Media & Information
  
  
• Fragmented Media Consumption
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Audience Segmentation
  • Content Strategy
  • Media Planning
  • Targeted Advertising
  • Brands & Advertising
  • Consumer Attitudes
  • Media & Information

  Media consumption is becoming increasingly fragmented across different platforms and demographics, requiring brands to tailor their strategies accordingly.

  Tracksuit: Track record 2024

  Fragmented Media Consumption

  Media consumption is becoming increasingly fragmented across different platforms and demographics, requiring brands to tailor their strategies accordingly.

  • Brands & Advertising
  • Consumer Attitudes
  • Media & Information
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Audience Segmentation, Content Strategy, Media Planning, Targeted Advertising

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Consumer Attitudes, Media & Information
  
  
• Algorithm-Driven Planning
  • AI-Driven Transformation
  • The Blurring of Physical and Digital Realities
  • Advertising Optimization
  • Marketing Strategy
  • Media Planning
  • Brands & Advertising
  • Business & Commerce
  • Emerging Technology

  The media landscape is shifting to an algorithm-driven era, requiring brands to adapt their planning and optimization strategies for algorithm availability.

  Dentsu: The year of impact...

  Algorithm-Driven Planning

  The media landscape is shifting to an algorithm-driven era, requiring brands to adapt their planning and optimization strategies for algorithm availability.

  • Brands & Advertising
  • Business & Commerce
  • Emerging Technology
  • AI-Driven Transformation
  • The Blurring of Physical and Digital Realities

  Impact Areas Advertising Optimization, Marketing Strategy, Media Planning

  Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities

  Categories Brands & Advertising, Business & Commerce, Emerging Technology
  
  
• Augmented Media Toolkit
  • AI-Driven Transformation
  • The Blurring of Physical and Digital Realities
  • Advertising
  • Marketing
  • Media Planning
  • Brands & Advertising
  • Emerging Technology
  • Media & Information

  AI is transforming the media landscape, becoming a cornerstone of the media toolkit and impacting the entire media value chain.

  Dentsu: The year of impact...

  Augmented Media Toolkit

  AI is transforming the media landscape, becoming a cornerstone of the media toolkit and impacting the entire media value chain.

  • Brands & Advertising
  • Emerging Technology
  • Media & Information
  • AI-Driven Transformation
  • The Blurring of Physical and Digital Realities

  Impact Areas Advertising, Marketing, Media Planning

  Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities

  Categories Brands & Advertising, Emerging Technology, Media & Information
  
  
• Unified Audio Measurement
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme
  • Advertising ROI
  • Campaign Measurement
  • Media Planning
  • Brands & Advertising
  • Business & Commerce
  • Media & Information

  Publishers, agencies, and measurement partners are collaborating to develop unified audio measurement solutions that bridge the gap between over-the-air, digital streaming, and podcast ads.

  Audacy: Share of audio trends

  Unified Audio Measurement

  Publishers, agencies, and measurement partners are collaborating to develop unified audio measurement solutions that bridge the gap between over-the-air, digital streaming, and podcast ads.

  • Brands & Advertising
  • Business & Commerce
  • Media & Information
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme

  Impact Areas Advertising ROI, Campaign Measurement, Media Planning

  Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme

  Categories Brands & Advertising, Business & Commerce, Media & Information