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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Despite acknowledging creative's value, marketers struggle to effectively measure its ROI, relying on proxy metrics instead.
Creative ROI Measurement Gap- Authenticity and Transparency Reign Supreme
- Budget Allocation
- Marketing Analytics
- Performance Measurement
- Brands & Advertising
- Business & Commerce
Despite acknowledging creative's value, marketers struggle to effectively measure its ROI, relying on proxy metrics instead.
MMA: The state of creative...Creative ROI Measurement Gap
Despite acknowledging creative's value, marketers struggle to effectively measure its ROI, relying on proxy metrics instead.
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Short Trend Summary
With the decline of third-party cookies, first-party data is becoming essential for personalized marketing and building trust.
First-Party Data Prioritization- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Customer Relationship Management
- Data Privacy
- Marketing Analytics
- Brands & Advertising
- Business & Commerce
- Data & Privacy
With the decline of third-party cookies, first-party data is becoming essential for personalized marketing and building trust.
B2B Group: B2b media in...First-Party Data Prioritization
With the decline of third-party cookies, first-party data is becoming essential for personalized marketing and building trust. 
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Short Trend Summary
Predictive models are leveraging past campaign data to identify high-conversion audience segments, improving targeting accuracy and efficiency.
Predictive Audience Targeting- AI-Driven Transformation
- Audience Targeting
- Campaign Optimization
- Marketing Analytics
- Brands & Advertising
- Business & Commerce
- Data & Privacy
Predictive models are leveraging past campaign data to identify high-conversion audience segments, improving targeting accuracy and efficiency.
Audacy: Share of audio trendsPredictive Audience Targeting
Predictive models are leveraging past campaign data to identify high-conversion audience segments, improving targeting accuracy and efficiency. 