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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Declining trust in institutions, ideas, and geopolitical stability is creating a volatile environment that demands new leadership approaches.
Eroding Institutional Trust- Authenticity and Transparency Reign Supreme
- Navigating Global Uncertainty
- Corporate Social Responsibility
- Geopolitics
- Public Relations
- Business & Commerce
- Digital Platforms
- Government & Politics
Declining trust in institutions, ideas, and geopolitical stability is creating a volatile environment that demands new leadership approaches.
University of Sydney: 2025 Skills...Eroding Institutional Trust
Declining trust in institutions, ideas, and geopolitical stability is creating a volatile environment that demands new leadership approaches.
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Short Trend Summary
Public trust in news sources is declining due to bias, sensationalism, and disinformation, impacting both news organizations and brands.
Declining Trust in News- Authenticity and Transparency Reign Supreme
- Navigating Global Uncertainty
- Values-Driven Consumption
- Advertising
- Journalism
- Politics
- Public Relations
- Brands & Advertising
- Media & Information
Public trust in news sources is declining due to bias, sensationalism, and disinformation, impacting both news organizations and brands.
Ipsos: What the future newsDeclining Trust in News
Public trust in news sources is declining due to bias, sensationalism, and disinformation, impacting both news organizations and brands. 
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Short Trend Summary
Combating the growing threat of disinformation through advanced technologies and strategies to verify information authenticity.
Disinformation Security- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Brand Management
- Cybersecurity
- Public Relations
- Cybersecurity
- Emerging Technology
- Media & Information
Combating the growing threat of disinformation through advanced technologies and strategies to verify information authenticity.
Gartner: 2025 top tech trendsDisinformation Security
Combating the growing threat of disinformation through advanced technologies and strategies to verify information authenticity. 
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Short Trend Summary
Consumers demand genuine brand interactions and prioritize real, personal experiences over polished, artificial content.
Authenticity and Transparency- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Brand Management
- Marketing
- Public Relations
- Brands & Advertising
- Consumer Attitudes
Consumers demand genuine brand interactions and prioritize real, personal experiences over polished, artificial content.
Sked Social: Trends Report 2025Authenticity and Transparency
Consumers demand genuine brand interactions and prioritize real, personal experiences over polished, artificial content. 
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Short Trend Summary
Big, silly spectacles are capturing attention and creating memorable cultural moments in a crowded media landscape.
Bold Spectacle-Driven Culture- Experiences Over Material Goods
- The Power of Community and Connection
- Experiential Marketing
- Public Relations
- Social Media Marketing
- Brands & Advertising
- Consumer Attitudes
- Culture
Big, silly spectacles are capturing attention and creating memorable cultural moments in a crowded media landscape.
Jack Morton: 5 cultural truths...Bold Spectacle-Driven Culture
Big, silly spectacles are capturing attention and creating memorable cultural moments in a crowded media landscape. 
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Short Trend Summary
Public trust in media is declining due to misinformation, AI-generated content, and perceived bias, leading to increased scrutiny and verification efforts.
Battle for Trust in Media- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Navigating Global Uncertainty
- Broadcast Journalism
- News Media
- Public Relations
- Digital Platforms
- Media & Information
Public trust in media is declining due to misinformation, AI-generated content, and perceived bias, leading to increased scrutiny and verification efforts.
BR: Annual report finalBattle for Trust in Media
Public trust in media is declining due to misinformation, AI-generated content, and perceived bias, leading to increased scrutiny and verification efforts. 
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Short Trend Summary
Broadcasters and PR professionals face increasing pressure to create content for online and social media platforms to reach younger audiences.
Pressure for Online Presence- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Broadcast Media
- Public Relations
- Social Media Marketing
- Brands & Advertising
- Digital Platforms
- Media & Information
Broadcasters and PR professionals face increasing pressure to create content for online and social media platforms to reach younger audiences.
BR: Annual report finalPressure for Online Presence
Broadcasters and PR professionals face increasing pressure to create content for online and social media platforms to reach younger audiences. 
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Short Trend Summary
Audiences are increasingly seeking diverse representation and first-hand experiences in media content, valuing expert-led authenticity.
Demand for Authenticity- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Broadcast Media
- Diversity and Inclusion
- Public Relations
- Brands & Advertising
- Culture
- Media & Information
Audiences are increasingly seeking diverse representation and first-hand experiences in media content, valuing expert-led authenticity.
BR: Annual report finalDemand for Authenticity
Audiences are increasingly seeking diverse representation and first-hand experiences in media content, valuing expert-led authenticity. 