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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Traditional drinking moments are being replaced by a wider range of occasions, both in and out of the home, driven by changing lifestyles and the impact of the pandemic.
Fragmented Drinking Occasions- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Alcohol brands
- Bars and Restaurants
- Home entertainment
- RTD market
- Consumer Attitudes
- Food & Drink
- Lifestyle
Traditional drinking moments are being replaced by a wider range of occasions, both in and out of the home, driven by changing lifestyles and the impact of the pandemic.
Kantar: The future of alcoholFragmented Drinking Occasions
Traditional drinking moments are being replaced by a wider range of occasions, both in and out of the home, driven by changing lifestyles and the…
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Short Trend Summary
Consumers are seeking multi-sensory cocktail experiences that go beyond taste, embracing immersive venues and innovative flavor combinations.
Immersive Cocktail Frontiers- Experiences Over Material Goods
- The Power of Community and Connection
- Bars and Restaurants
- Music Industry
- Sensory Design
- Consumer Attitudes
- Culture
- Food & Drink
Consumers are seeking multi-sensory cocktail experiences that go beyond taste, embracing immersive venues and innovative flavor combinations.
Bacardi: Cocktail trends report 2025Immersive Cocktail Frontiers
Consumers are seeking multi-sensory cocktail experiences that go beyond taste, embracing immersive venues and innovative flavor combinations.