Your trends
- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Mid-tier creators (100k-300k followers) are proving to offer the highest ROI due to their authentic connections with followers.
Mid-Tier Creator ROI Rise- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Budget Allocation
- Campaign Strategy
- Creator Selection
- Brands & Advertising
- Business & Commerce
Mid-tier creators (100k-300k followers) are proving to offer the highest ROI due to their authentic connections with followers.
Creator IQ: The state of...Mid-Tier Creator ROI Rise
Mid-tier creators (100k-300k followers) are proving to offer the highest ROI due to their authentic connections with followers. -
Short Trend Summary
Brand safety is becoming a paramount concern, driving the need for robust vetting processes and risk mitigation strategies.
Brand Safety Prioritization- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Creator Selection
- Platform Development
- Risk management
- Brands & Advertising
- Business & Commerce
Brand safety is becoming a paramount concern, driving the need for robust vetting processes and risk mitigation strategies.
Creator IQ: The state of...Brand Safety Prioritization
Brand safety is becoming a paramount concern, driving the need for robust vetting processes and risk mitigation strategies. -
Short Trend Summary
Creators are increasingly prioritizing brand values, particularly inclusivity, sustainability, and social justice, when choosing partnerships.
Creator Value Alignment- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Brand Partnerships
- Creator Selection
- Social Responsibility
- Brands & Advertising
- Culture
- Sustainability
Creators are increasingly prioritizing brand values, particularly inclusivity, sustainability, and social justice, when choosing partnerships.
Creator IQ: The state of...Creator Value Alignment
Creators are increasingly prioritizing brand values, particularly inclusivity, sustainability, and social justice, when choosing partnerships.