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Short Trend Summary
Smartphones continue to dominate internet usage, accounting for three-quarters of online time, with increasing app usage among adults 25+.
Mobile-First Internet Access- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- App Development
- Content Consumption
- Mobile Commerce
- Consumer Attitudes
- Digital Platforms
Smartphones continue to dominate internet usage, accounting for three-quarters of online time, with increasing app usage among adults 25+.
OFCOM: Online nation 2024Mobile-First Internet Access
Smartphones continue to dominate internet usage, accounting for three-quarters of online time, with increasing app usage among adults 25+.