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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Gen Z is using Spotify to curate the soundtrack of their lives, associating specific songs and podcasts with pivotal life experiences and creating lasting memories.
Soundtracking Formative Firsts- Experiences Over Material Goods
- The Power of Community and Connection
- memory formation
- music streaming
- Personalization
- Brands & Advertising
- Consumer Attitudes
- Entertainment
Gen Z is using Spotify to curate the soundtrack of their lives, associating specific songs and podcasts with pivotal life experiences and creating lasting memories.
Spotify: Culture Next ReportSoundtracking Formative Firsts
Gen Z is using Spotify to curate the soundtrack of their lives, associating specific songs and podcasts with pivotal life experiences and creating lasting memories.