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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
The majority of Americans consume only free news, creating a financial challenge for news organizations and impacting the quality of journalism.
Free News Consumption Dominates- Navigating Global Uncertainty
- Values-Driven Consumption
- Advertising
- Digital Media
- Journalism
- Newspapers
- Business & Commerce
- Media & Information
The majority of Americans consume only free news, creating a financial challenge for news organizations and impacting the quality of journalism.
Ipsos: What the future newsFree News Consumption Dominates
The majority of Americans consume only free news, creating a financial challenge for news organizations and impacting the quality of journalism.
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Short Trend Summary
Artificial intelligence is transforming news creation, offering opportunities for automation and personalization but also raising concerns about bias and disinformation.
AI-Driven News Creation- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Content creation
- Journalism
- News Consumption
- Social Media
- Data & Privacy
- Emerging Technology
- Media & Information
Artificial intelligence is transforming news creation, offering opportunities for automation and personalization but also raising concerns about bias and disinformation.
Ipsos: What the future newsAI-Driven News Creation
Artificial intelligence is transforming news creation, offering opportunities for automation and personalization but also raising concerns about bias and disinformation. 
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Short Trend Summary
Despite the decline of traditional local news outlets, there are signs of a resurgence driven by community needs and innovative funding models.
Resurgence of Local News- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Civic Engagement
- Digital Media
- Journalism
- Local Communities
- Business & Commerce
- Media & Information
Despite the decline of traditional local news outlets, there are signs of a resurgence driven by community needs and innovative funding models.
Ipsos: What the future newsResurgence of Local News
Despite the decline of traditional local news outlets, there are signs of a resurgence driven by community needs and innovative funding models. 
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Short Trend Summary
Public trust in news sources is declining due to bias, sensationalism, and disinformation, impacting both news organizations and brands.
Declining Trust in News- Authenticity and Transparency Reign Supreme
- Navigating Global Uncertainty
- Values-Driven Consumption
- Advertising
- Journalism
- Politics
- Public Relations
- Brands & Advertising
- Media & Information
Public trust in news sources is declining due to bias, sensationalism, and disinformation, impacting both news organizations and brands.
Ipsos: What the future newsDeclining Trust in News
Public trust in news sources is declining due to bias, sensationalism, and disinformation, impacting both news organizations and brands. 
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Short Trend Summary
AI is rapidly transforming content creation, from automating tasks to becoming a collaborative partner.
AI-Powered Content Generation- AI-Driven Transformation
- Entertainment
- Journalism
- Marketing
- Media Production
- Business & Commerce
- Emerging Technology
- Media & Information
AI is rapidly transforming content creation, from automating tasks to becoming a collaborative partner.
Ezra Eeman: Wayfinder trends 2025AI-Powered Content Generation
AI is rapidly transforming content creation, from automating tasks to becoming a collaborative partner. 