Follow us
Your trends
- TrendThemeImpact AreasCategorySummaryReport
-
Short Trend Summary
Social media is replacing traditional search engines, especially for younger generations, requiring brands to optimize for social searchability.
Social Search Dominance- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand Discovery
- Content Strategy
- SEO
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Social media is replacing traditional search engines, especially for younger generations, requiring brands to optimize for social searchability.
TheNetworkOne: Social media marketing trends...Social Search Dominance
Social media is replacing traditional search engines, especially for younger generations, requiring brands to optimize for social searchability.
-
Short Trend Summary
The unique format and distribution potential of an influencer's content are becoming more important than their personality or follower count.
Influencer Format Focus- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Content Strategy
- Influencer marketing
- Media Planning
- Brands & Advertising
- Digital Platforms
- Media & Information
The unique format and distribution potential of an influencer's content are becoming more important than their personality or follower count.
TheNetworkOne: Social media marketing trends...Influencer Format Focus
The unique format and distribution potential of an influencer's content are becoming more important than their personality or follower count. 
-
Short Trend Summary
Content that provides immediate value within the platform, without requiring external links, is gaining traction.
Zero-Click Content- Experiences Over Material Goods
- The Power of Community and Connection
- Content Strategy
- Platform Development
- User Experience
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Content that provides immediate value within the platform, without requiring external links, is gaining traction.
TheNetworkOne: Social media marketing trends...Zero-Click Content
Content that provides immediate value within the platform, without requiring external links, is gaining traction. 
-
Short Trend Summary
Brands are adopting agile marketing strategies, leveraging real-time trends and authentic partnerships with creators to connect with online audiences.
Agile and Authentic Marketing- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand marketing
- Content Strategy
- Influencer marketing
- Social Media Marketing
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Brands are adopting agile marketing strategies, leveraging real-time trends and authentic partnerships with creators to connect with online audiences.
Webby: 2025 trend report: It's...Agile and Authentic Marketing
Brands are adopting agile marketing strategies, leveraging real-time trends and authentic partnerships with creators to connect with online audiences. 
-
Short Trend Summary
Media consumption is becoming increasingly fragmented across different platforms and demographics, requiring brands to tailor their strategies accordingly.
Fragmented Media Consumption- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Audience Segmentation
- Content Strategy
- Media Planning
- Targeted Advertising
- Brands & Advertising
- Consumer Attitudes
- Media & Information
Media consumption is becoming increasingly fragmented across different platforms and demographics, requiring brands to tailor their strategies accordingly.
Tracksuit: Track record 2024Fragmented Media Consumption
Media consumption is becoming increasingly fragmented across different platforms and demographics, requiring brands to tailor their strategies accordingly. 
-
Short Trend Summary
Long-form content is making a comeback, with YouTube positioned for renewed growth and deeper audience engagement.
YouTube’s Resurgence- Experiences Over Material Goods
- The Power of Community and Connection
- Connected TV
- Content Strategy
- Video Marketing
- YouTube
- Brands & Advertising
- Digital Platforms
- Entertainment
Long-form content is making a comeback, with YouTube positioned for renewed growth and deeper audience engagement.
Digital Voices: The State of...YouTube’s Resurgence
Long-form content is making a comeback, with YouTube positioned for renewed growth and deeper audience engagement. 
-
Short Trend Summary
Brands are focusing on engaging niche communities and subcultures to build loyalty and drive deeper engagement.
Niche Community Targeting- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Community Building
- Content Strategy
- Marketing
- Social Media
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Brands are focusing on engaging niche communities and subcultures to build loyalty and drive deeper engagement.
Digital Voices: The State of...Niche Community Targeting
Brands are focusing on engaging niche communities and subcultures to build loyalty and drive deeper engagement. 
-
Short Trend Summary
The creator economy is shifting towards a content-first, creator-led model, emphasizing content quality and engagement over follower count.
Content-First Creator-Led Future- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Content Strategy
- Creator Economy
- Social Media Marketing
- Brands & Advertising
- Business & Commerce
- Digital Platforms
The creator economy is shifting towards a content-first, creator-led model, emphasizing content quality and engagement over follower count.
Creator IQ: The state of...Content-First Creator-Led Future
The creator economy is shifting towards a content-first, creator-led model, emphasizing content quality and engagement over follower count. 