Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Community: Linked Lives
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Brand marketing and engagement
  • Community Building Initiatives
  • Shared experiences and events
  • Social Media Platforms
  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms

  Individuals are actively seeking meaningful connections and building communities, both online and offline, driven by a need for belonging and support in a changing world.

  Mintel: 2025 global consumer trends

  Community: Linked Lives

  Individuals are actively seeking meaningful connections and building communities, both online and offline, driven by a need for belonging and support in a changing world.

  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Brand marketing and engagement, Community Building Initiatives, Shared experiences and events, Social Media Platforms

  Themes The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  
  
• Creator Economy Scaling
  • AI-Driven Transformation
  • The Power of Community and Connection
  • Content creation
  • Influencer marketing
  • Monetization Strategies
  • Social Media Platforms
  • Business & Commerce
  • Digital Platforms
  • Emerging Technology

  The creator economy is expanding rapidly, empowered by AI tools and new monetization models.

  Ezra Eeman: Wayfinder trends 2025

  Creator Economy Scaling

  The creator economy is expanding rapidly, empowered by AI tools and new monetization models.

  • Business & Commerce
  • Digital Platforms
  • Emerging Technology
  • AI-Driven Transformation
  • The Power of Community and Connection

  Impact Areas Content creation, Influencer marketing, Monetization Strategies, Social Media Platforms

  Themes AI-Driven Transformation, The Power of Community and Connection

  Categories Business & Commerce, Digital Platforms, Emerging Technology
  
  
• Budget Shift to Walled Gardens
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Budget Allocation
  • Media Buying
  • Programmatic Advertising
  • Social Media Platforms
  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms

  Marketers are increasing their budget allocation towards walled gardens like Meta, TikTok, and Snapchat, driven by the desire for better targeting and performance.

  Smartly: Digital Advertising Trends 2025

  Budget Shift to Walled Gardens

  Marketers are increasing their budget allocation towards walled gardens like Meta, TikTok, and Snapchat, driven by the desire for better targeting and performance.

  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Budget Allocation, Media Buying, Programmatic Advertising, Social Media Platforms

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Digital Platforms