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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Declining trust in government and limited progress in public sector integrity pose risks to social cohesion and effective governance.
Strained Social Capital- Authenticity and Transparency Reign Supreme
- Navigating Global Uncertainty
- The Power of Community and Connection
- governance
- Public trust
- Social Cohesion
- Culture
- Government & Politics
Declining trust in government and limited progress in public sector integrity pose risks to social cohesion and effective governance.
OECD: How's Life 2024Strained Social Capital
Declining trust in government and limited progress in public sector integrity pose risks to social cohesion and effective governance.
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Short Trend Summary
Ethical considerations are becoming increasingly important in PR, with brands expected to take a stand on social issues.
Ethical PR Practices- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Brand Reputation
- Corporate Social Responsibility
- Public trust
- Brands & Advertising
- Business & Commerce
- Culture
Ethical considerations are becoming increasingly important in PR, with brands expected to take a stand on social issues.
PR Lab: Public relations trends...Ethical PR Practices
Ethical considerations are becoming increasingly important in PR, with brands expected to take a stand on social issues. 
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Short Trend Summary
Hybrid warfare tactics are evolving, with increased reliance on cyber and influence operations to achieve geopolitical objectives.
Hybrid Warfare Expansion- AI-Driven Transformation
- Navigating Global Uncertainty
- The Blurring of Physical and Digital Realities
- Critical infrastructure
- Geopolitical stability
- Public trust
- Cybersecurity
- Government & Politics
- Media & Information
Hybrid warfare tactics are evolving, with increased reliance on cyber and influence operations to achieve geopolitical objectives.
Microsoft: Digital Defense Report 2024Hybrid Warfare Expansion
Hybrid warfare tactics are evolving, with increased reliance on cyber and influence operations to achieve geopolitical objectives. 
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Short Trend Summary
Nation-state actors are using increasingly sophisticated techniques, including AI-generated content, to interfere in democratic elections.
Election Interference- AI-Driven Transformation
- Navigating Global Uncertainty
- The Blurring of Physical and Digital Realities
- Democratic processes
- Electoral integrity
- Public trust
- Cybersecurity
- Government & Politics
- Media & Information
Nation-state actors are using increasingly sophisticated techniques, including AI-generated content, to interfere in democratic elections.
Microsoft: Digital Defense Report 2024Election Interference
Nation-state actors are using increasingly sophisticated techniques, including AI-generated content, to interfere in democratic elections. 
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Short Trend Summary
Ethical considerations, including competence, confidentiality, and supervision, are central to the use of AI in the legal profession.
Ethical AI Use in Law- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Client Relationships
- Legal Ethics
- Professional Responsibility
- Public trust
- Business & Commerce
- Data & Privacy
- Emerging Technology
Ethical considerations, including competence, confidentiality, and supervision, are central to the use of AI in the legal profession.
International Bar Association: AI and...Ethical AI Use in Law
Ethical considerations, including competence, confidentiality, and supervision, are central to the use of AI in the legal profession. 
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Short Trend Summary
Public resistance to structural reforms, often rooted in behavioral factors, poses a significant challenge.
Social Resistance to Reform- Authenticity and Transparency Reign Supreme
- Navigating Global Uncertainty
- The Power of Community and Connection
- Policy implementation
- Public trust
- Social unrest
- Structural reforms
- Consumer Attitudes
- Government & Politics
- Media & Information
Public resistance to structural reforms, often rooted in behavioral factors, poses a significant challenge.
IMF: World economic outlookSocial Resistance to Reform
Public resistance to structural reforms, often rooted in behavioral factors, poses a significant challenge. 
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Short Trend Summary
The use of AI-generated deepfakes is on the rise, posing significant threats to individuals, organizations, and democratic processes.
Deepfake Threat Escalation- AI-Driven Transformation
- Navigating Global Uncertainty
- The Blurring of Physical and Digital Realities
- Cybersecurity
- Public trust
- Social Media
- Cybersecurity
- Emerging Technology
- Media & Information
The use of AI-generated deepfakes is on the rise, posing significant threats to individuals, organizations, and democratic processes.
Infotech: AI trends 2025Deepfake Threat Escalation
The use of AI-generated deepfakes is on the rise, posing significant threats to individuals, organizations, and democratic processes. 