Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Gen Z Reshapes Loyalty
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Customer Experience
  • Loyalty Programs
  • Travel marketing
  • Brands & Advertising
  • Business & Commerce
  • Travel & Tourism

  Gen Z's spontaneous, budget-conscious travel habits are transforming brand loyalty, requiring businesses to adapt to their unique needs.

  Publicis Sapient: Guide to Next...

  Gen Z Reshapes Loyalty

  Gen Z's spontaneous, budget-conscious travel habits are transforming brand loyalty, requiring businesses to adapt to their unique needs.

  • Brands & Advertising
  • Business & Commerce
  • Travel & Tourism
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Customer Experience, Loyalty Programs, Travel marketing

  Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Business & Commerce, Travel & Tourism
  
  
• Personalized Banking & Privacy
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme
  • Banking
  • Customer Experience
  • Data Privacy
  • Security
  • Business & Commerce
  • Cybersecurity
  • Data & Privacy

  Banks are leveraging data and AI to personalize customer experiences while navigating the challenges of data privacy and security.

  Publicis Sapient: Guide to next...

  Personalized Banking & Privacy

  Banks are leveraging data and AI to personalize customer experiences while navigating the challenges of data privacy and security.

  • Business & Commerce
  • Cybersecurity
  • Data & Privacy
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme

  Impact Areas Banking, Customer Experience, Data Privacy, Security

  Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme

  Categories Business & Commerce, Cybersecurity, Data & Privacy
  
  
• AI ROI Reset and Refocus
  • AI-Driven Transformation
  • Business Strategy
  • Customer Experience
  • Employee productivity
  • Business & Commerce
  • Emerging Technology

  Enterprises are adjusting AI expectations, shifting from short-term ROI to long-term strategic value and differentiation.

  Forrester: Predictions 2025 B2C CX

  AI ROI Reset and Refocus

  Enterprises are adjusting AI expectations, shifting from short-term ROI to long-term strategic value and differentiation.

  • Business & Commerce
  • Emerging Technology
  • AI-Driven Transformation

  Impact Areas Business Strategy, Customer Experience, Employee productivity

  Themes AI-Driven Transformation

  Categories Business & Commerce, Emerging Technology
  
  
• Million Micro-Moments
  • AI-Driven Transformation
  • Experiences Over Material Goods
  • Brand Loyalty
  • Customer Experience
  • Customer service
  • Messaging Platforms
  • Personalized Marketing
  • Brands & Advertising
  • Consumer Attitudes
  • Emerging Technology

  AI is creating more micro-moments for personalized brand experiences, requiring brands to maximize one-to-one interactions.

  Dentsu: The year of impact...

  Million Micro-Moments

  AI is creating more micro-moments for personalized brand experiences, requiring brands to maximize one-to-one interactions.

  • Brands & Advertising
  • Consumer Attitudes
  • Emerging Technology
  • AI-Driven Transformation
  • Experiences Over Material Goods

  Impact Areas Brand Loyalty, Customer Experience, Customer service, Messaging Platforms, Personalized Marketing

  Themes AI-Driven Transformation, Experiences Over Material Goods

  Categories Brands & Advertising, Consumer Attitudes, Emerging Technology
  
  
• Evolving Customer Values
  • Authenticity and Transparency Reign Supreme
  • The Blurring of Physical and Digital Realities
  • Values-Driven Consumption
  • Customer Experience
  • Luxury branding
  • Marketing
  • Retail Strategy
  • Business & Commerce
  • Consumer Attitudes
  • Sustainability

  Modern luxury consumers prioritize sustainability, personalization, and seamless omnichannel experiences, challenging traditional notions of luxury.

  Accenture: How luxury brands are...

  Evolving Customer Values

  Modern luxury consumers prioritize sustainability, personalization, and seamless omnichannel experiences, challenging traditional notions of luxury.

  • Business & Commerce
  • Consumer Attitudes
  • Sustainability
  • Authenticity and Transparency Reign Supreme
  • The Blurring of Physical and Digital Realities
  • Values-Driven Consumption

  Impact Areas Customer Experience, Luxury branding, Marketing, Retail Strategy

  Themes Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities, Values-Driven Consumption

  Categories Business & Commerce, Consumer Attitudes, Sustainability
  
  
• Human-Centric Technology
  • Authenticity and Transparency Reign Supreme
  • The Blurring of Physical and Digital Realities
  • The Power of Community and Connection
  • AI Integration
  • Customer Experience
  • Product Development
  • Service Design
  • Business & Commerce
  • Consumer Attitudes
  • Emerging Technology

  Technology is moving behind the scenes, enabling more human and authentic interactions, prioritizing seamless experiences that feel less digital.

  Red Antler: 2025 State of...

  Human-Centric Technology

  Technology is moving behind the scenes, enabling more human and authentic interactions, prioritizing seamless experiences that feel less digital.

  • Business & Commerce
  • Consumer Attitudes
  • Emerging Technology
  • Authenticity and Transparency Reign Supreme
  • The Blurring of Physical and Digital Realities
  • The Power of Community and Connection

  Impact Areas AI Integration, Customer Experience, Product Development, Service Design

  Themes Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities, The Power of Community and Connection

  Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  
  
• Generative AI Reshaping Banks
  • AI-Driven Transformation
  • Banking
  • Customer Experience
  • Finance
  • Operations
  • Risk management
  • Business & Commerce
  • Emerging Technology
  • Finance & Money

  Generative AI is expected to gradually transform banking business models, impacting operations, customer experience, and risk management.

  S&P Global: Banks outlook 2025

  Generative AI Reshaping Banks

  Generative AI is expected to gradually transform banking business models, impacting operations, customer experience, and risk management.

  • Business & Commerce
  • Emerging Technology
  • Finance & Money
  • AI-Driven Transformation

  Impact Areas Banking, Customer Experience, Finance, Operations, Risk management

  Themes AI-Driven Transformation

  Categories Business & Commerce, Emerging Technology, Finance & Money
  
  
• Empowered Dealerships
  • AI-Driven Transformation
  • The Blurring of Physical and Digital Realities
  • Automotive Retail
  • Customer Experience
  • Sales
  • Business & Commerce
  • Consumer Attitudes

  Despite the rise of online sales, dealerships remain crucial in the car buying journey, and OEMs need to empower them with tools and services to enhance customer experience and drive sales.

  Publicis Sapient: Guide to next...

  Empowered Dealerships

  Despite the rise of online sales, dealerships remain crucial in the car buying journey, and OEMs need to empower them with tools and services to…

  • Business & Commerce
  • Consumer Attitudes
  • AI-Driven Transformation
  • The Blurring of Physical and Digital Realities

  Impact Areas Automotive Retail, Customer Experience, Sales

  Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities

  Categories Business & Commerce, Consumer Attitudes
  
  
• Customer-Centric Innovation
  • AI-Driven Transformation
  • Experiences Over Material Goods
  • Automotive
  • Customer Experience
  • Innovation
  • Business & Commerce
  • Consumer Attitudes
  • Emerging Technology

  OEMs need to prioritize customer experience and adopt data-driven decision-making to accelerate innovation and build customer loyalty.

  Publicis Sapient: Guide to next...

  Customer-Centric Innovation

  OEMs need to prioritize customer experience and adopt data-driven decision-making to accelerate innovation and build customer loyalty.

  • Business & Commerce
  • Consumer Attitudes
  • Emerging Technology
  • AI-Driven Transformation
  • Experiences Over Material Goods

  Impact Areas Automotive, Customer Experience, Innovation

  Themes AI-Driven Transformation, Experiences Over Material Goods

  Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  
  
• Hyperconnected Consumers
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities
  • Customer Experience
  • E-commerce
  • Marketing
  • Retail
  • Business & Commerce
  • Consumer Attitudes

  Brazilian consumers are increasingly prioritizing convenience and omnichannel shopping journeys, blending online and offline experiences.

  Meta: BR plan & go...

  Hyperconnected Consumers

  Brazilian consumers are increasingly prioritizing convenience and omnichannel shopping journeys, blending online and offline experiences.

  • Business & Commerce
  • Consumer Attitudes
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities

  Impact Areas Customer Experience, E-commerce, Marketing, Retail

  Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities

  Categories Business & Commerce, Consumer Attitudes
  
  

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