emerging
AI ROI Reset and Refocus
Enterprises are adjusting AI expectations, shifting from short-term ROI to long-term strategic value and differentiation.
Themes
Timeframe
near-term
Categories
Impact areas
Detailed Analysis
The initial hype around AI is giving way to a more pragmatic approach. While early AI experiments yielded some positive results, businesses are realizing that substantial returns require a longer-term perspective. This shift is driven by the understanding that true AI transformation involves more than just implementing readily available solutions. As the report states, "Obvious use cases that enterprises experimented with last year are now table stakes and embedded in business software."
Context Signals
Forrester's Q2 AI Pulse Survey, 2024
Increasing integration of AI into standard business software
Shifting focus from immediate gains to long-term strategic advantage
Edge
Companies that successfully navigate this reset will leverage AI not just for efficiency but for creating truly differentiated offerings.
The focus will shift from generic AI solutions to bespoke applications tailored to specific business needs and data.
AI expertise will become a key differentiator, enabling companies to extract maximum value from their data and algorithms.
