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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Technology is evolving rapidly and indeterminately, requiring leaders to adapt, interpret, and strategically integrate new technologies into their organizations.
Indeterminate Technology Shift- AI-Driven Transformation
- Navigating Global Uncertainty
- The Blurring of Physical and Digital Realities
- Business Strategy
- Digital Transformation
- Innovation
- Business & Commerce
- Emerging Technology
- The Workplace
Technology is evolving rapidly and indeterminately, requiring leaders to adapt, interpret, and strategically integrate new technologies into their organizations.
University of Sydney: 2025 Skills...Indeterminate Technology Shift
Technology is evolving rapidly and indeterminately, requiring leaders to adapt, interpret, and strategically integrate new technologies into their organizations.
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Short Trend Summary
TMT companies must shift from prioritizing subscriber growth to focusing on customer lifetime value and diversified revenue streams, particularly in streaming and telecom.
Beyond Subscriber Growth- AI-Driven Transformation
- Navigating Global Uncertainty
- Streaming Services
- Telecommunications
- Business & Commerce
- Digital Platforms
- Entertainment
TMT companies must shift from prioritizing subscriber growth to focusing on customer lifetime value and diversified revenue streams, particularly in streaming and telecom.
Publicis Sapient: Guide to next...Beyond Subscriber Growth
TMT companies must shift from prioritizing subscriber growth to focusing on customer lifetime value and diversified revenue streams, particularly in streaming and telecom. 
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Short Trend Summary
Generative AI adoption in travel and dining is hindered by outdated engineering processes, requiring organizational and structural changes.
Legacy Processes Slow AI- AI-Driven Transformation
- Dining
- Hospitality
- Travel
- Business & Commerce
- Emerging Technology
- Travel & Tourism
Generative AI adoption in travel and dining is hindered by outdated engineering processes, requiring organizational and structural changes.
Publicis Sapient: Guide to Next...Legacy Processes Slow AI
Generative AI adoption in travel and dining is hindered by outdated engineering processes, requiring organizational and structural changes. 
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Short Trend Summary
AI voice assistants are becoming central to travel and dining booking, requiring businesses to adapt and maintain the human touch.
Voice Assistants Transform Booking- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Customer service
- Dining reservations
- Travel booking
- Business & Commerce
- Emerging Technology
- Travel & Tourism
AI voice assistants are becoming central to travel and dining booking, requiring businesses to adapt and maintain the human touch.
Publicis Sapient: Guide to Next...Voice Assistants Transform Booking
AI voice assistants are becoming central to travel and dining booking, requiring businesses to adapt and maintain the human touch. 
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Short Trend Summary
Data breaches and AI vulnerabilities necessitate a diversified security strategy, including multicloud adoption and a broader approach to AI.
Diversified Security Crucial- AI-Driven Transformation
- Navigating Global Uncertainty
- AI Implementation
- Cloud infrastructure
- Data Security
- Business & Commerce
- Cybersecurity
- Emerging Technology
Data breaches and AI vulnerabilities necessitate a diversified security strategy, including multicloud adoption and a broader approach to AI.
Publicis Sapient: Guide to Next...Diversified Security Crucial
Data breaches and AI vulnerabilities necessitate a diversified security strategy, including multicloud adoption and a broader approach to AI. 
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Short Trend Summary
OTT video revenue is projected to surpass US$200 billion by 2028, driven by the rapid expansion of Advertising Video on Demand (AVOD).
OTT Video Streaming Growth- AI-Driven Transformation
- Experiences Over Material Goods
- Navigating Global Uncertainty
- Advertising
- Content creation
- Streaming platforms
- Brands & Advertising
- Business & Commerce
- Entertainment
OTT video revenue is projected to surpass US$200 billion by 2028, driven by the rapid expansion of Advertising Video on Demand (AVOD).
PwC: Global entertainment & media...OTT Video Streaming Growth
OTT video revenue is projected to surpass US$200 billion by 2028, driven by the rapid expansion of Advertising Video on Demand (AVOD). 
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Short Trend Summary
TMT companies must strategically experiment with AI to unlock long-term value, focusing on practical use cases and avoiding over-investment in unproven technologies.
Strategic AI Applications- AI-Driven Transformation
- Entertainment
- Media
- Technology
- Telecommunications
- Business & Commerce
- Emerging Technology
TMT companies must strategically experiment with AI to unlock long-term value, focusing on practical use cases and avoiding over-investment in unproven technologies.
Publicis Sapient: Guide to next...Strategic AI Applications
TMT companies must strategically experiment with AI to unlock long-term value, focusing on practical use cases and avoiding over-investment in unproven technologies. 
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Short Trend Summary
Growing e-waste and increasing consumer environmental awareness necessitate extended device lifecycles and innovative service offerings like recycling programs.
Sustainable Device Lifecycles- Experiences Over Material Goods
- Values-Driven Consumption
- Consumer Electronics
- Technology
- Business & Commerce
- Sustainability
Growing e-waste and increasing consumer environmental awareness necessitate extended device lifecycles and innovative service offerings like recycling programs.
Publicis Sapient: Guide to next...Sustainable Device Lifecycles
Growing e-waste and increasing consumer environmental awareness necessitate extended device lifecycles and innovative service offerings like recycling programs. 
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Short Trend Summary
Legacy IT systems and traditional operating models are hindering the full potential of AI implementation.
Legacy IT Hinders AI Adoption- AI-Driven Transformation
- Digital Transformation
- IT Infrastructure
- Operational Efficiency
- Business & Commerce
- Emerging Technology
Legacy IT systems and traditional operating models are hindering the full potential of AI implementation.
Publicis Sapient: Guide to Next...Legacy IT Hinders AI Adoption
Legacy IT systems and traditional operating models are hindering the full potential of AI implementation. 
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Short Trend Summary
AI adoption is rapidly increasing in financial services, with a focus on risk management and compliance, but also raising concerns about fraud and security.
AI Adoption Accelerates- AI-Driven Transformation
- Navigating Global Uncertainty
- Banking
- Compliance
- Risk management
- Security
- Business & Commerce
- Cybersecurity
- Emerging Technology
AI adoption is rapidly increasing in financial services, with a focus on risk management and compliance, but also raising concerns about fraud and security.
Publicis Sapient: Guide to next...AI Adoption Accelerates
AI adoption is rapidly increasing in financial services, with a focus on risk management and compliance, but also raising concerns about fraud and security. 
