Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Optimistic Brand Advocacy
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Brand Purpose
  • Corporate Social Responsibility
  • Long-Term Strategy
  • Social impact
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  In a climate of uncertainty, brands are stepping up as advocates for a brighter future, focusing on long-term value and societal impact.

  Red Antler: 2025 State of...

  Optimistic Brand Advocacy

  In a climate of uncertainty, brands are stepping up as advocates for a brighter future, focusing on long-term value and societal impact.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Brand Purpose, Corporate Social Responsibility, Long-Term Strategy, Social impact

  Themes The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes