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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Consumers expect brands to be consistent partners, fostering ongoing relationships beyond transactional interactions.
Always-On Brand Companionship- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Brand Building
- Community Management
- Customer Loyalty
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Consumers expect brands to be consistent partners, fostering ongoing relationships beyond transactional interactions.
TikTok: What's Next 2025 Trend...Always-On Brand Companionship
Consumers expect brands to be consistent partners, fostering ongoing relationships beyond transactional interactions.
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Short Trend Summary
Inclusivity is becoming a key driver of brand growth, influencing consumer purchasing decisions across diverse demographics.
Inclusion Imperative for Growth- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Brand Building
- Consumer Behavior
- Marketing
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
- Culture
Inclusivity is becoming a key driver of brand growth, influencing consumer purchasing decisions across diverse demographics.
Kantar: Marketing trends 2025Inclusion Imperative for Growth
Inclusivity is becoming a key driver of brand growth, influencing consumer purchasing decisions across diverse demographics. 
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Short Trend Summary
Fostering active brand communities on social media is driving engagement, loyalty, and stronger customer relationships.
Community Building Crucial- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand Loyalty
- Customer Relationship Management
- Social Media Engagement
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Fostering active brand communities on social media is driving engagement, loyalty, and stronger customer relationships.
HubSpot: 2024 social trends reportCommunity Building Crucial
Fostering active brand communities on social media is driving engagement, loyalty, and stronger customer relationships. 
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Short Trend Summary
Brands are tapping into relatable, unspoken consumer truths to create authentic connections and drive engagement, turning shared experiences into powerful campaigns.
Leveraging Unspoken Truths- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand marketing
- Consumer Engagement
- Product authenticity
- Brands & Advertising
- Consumer Attitudes
Brands are tapping into relatable, unspoken consumer truths to create authentic connections and drive engagement, turning shared experiences into powerful campaigns.
Contagious: Grand prix insights 2024Leveraging Unspoken Truths
Brands are tapping into relatable, unspoken consumer truths to create authentic connections and drive engagement, turning shared experiences into powerful campaigns. 
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Short Trend Summary
Contrary to expectations, Gen Z beauty consumers exhibit significant brand loyalty, particularly for core products like face cleanser and lip products.
Gen Z Beauty Loyalty- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Beauty Industry
- Brand Building
- Consumer Behavior
- Marketing
- Brands & Advertising
- Consumer Attitudes
Contrary to expectations, Gen Z beauty consumers exhibit significant brand loyalty, particularly for core products like face cleanser and lip products.
Coefficient Capital: Consumer trends 2025Gen Z Beauty Loyalty
Contrary to expectations, Gen Z beauty consumers exhibit significant brand loyalty, particularly for core products like face cleanser and lip products. 
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Short Trend Summary
Personal experience with a brand is the most significant factor influencing brand perception and loyalty.
Experiential Brand Loyalty- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Brand Management
- Customer Experience
- Marketing
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Personal experience with a brand is the most significant factor influencing brand perception and loyalty.
DISQO: Consumer trends 2025 reportExperiential Brand Loyalty
Personal experience with a brand is the most significant factor influencing brand perception and loyalty. 
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Short Trend Summary
Brands that cultivate 'magnetism' by fostering genuine connections and purpose-driven narratives resonate with Gen Z.
Brand Magnetism Attracts Gen Z- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Brand Building
- Competitive Strategy
- Customer Loyalty
- Market Share
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Brands that cultivate 'magnetism' by fostering genuine connections and purpose-driven narratives resonate with Gen Z.
DCDX: Gen Z's top 25...Brand Magnetism Attracts Gen Z
Brands that cultivate 'magnetism' by fostering genuine connections and purpose-driven narratives resonate with Gen Z. 
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Short Trend Summary
Brands are tapping into the power of fandom by targeting highly engaged fan communities, particularly in sports and music, to drive deeper connections and loyalty.
Fandom-Focused Marketing- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- The Power of Community and Connection
- Brand Loyalty
- Community Building
- Targeted Marketing
- Brands & Advertising
- Consumer Attitudes
- Entertainment
Brands are tapping into the power of fandom by targeting highly engaged fan communities, particularly in sports and music, to drive deeper connections and loyalty.
Audacy: Share of audio trendsFandom-Focused Marketing
Brands are tapping into the power of fandom by targeting highly engaged fan communities, particularly in sports and music, to drive deeper connections and loyalty. 