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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Creator-driven media franchises are rapidly gaining popularity and influence, coexisting with and sometimes surpassing legacy franchises.
Rise of Digital Franchises- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Entertainment
- Gaming
- Media
- Brands & Advertising
- Digital Platforms
- Media & Information
Creator-driven media franchises are rapidly gaining popularity and influence, coexisting with and sometimes surpassing legacy franchises.
YouTube: Global trends reportRise of Digital Franchises
Creator-driven media franchises are rapidly gaining popularity and influence, coexisting with and sometimes surpassing legacy franchises.
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Short Trend Summary
Consumers are embracing creativity, from pursuing non-digital hobbies and side hustles to engaging with digital content creation and generative AI.
Rise of Creation- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Arts and Crafts
- E-commerce
- Education
- Social Media
- Business & Commerce
- Digital Platforms
- Lifestyle
Consumers are embracing creativity, from pursuing non-digital hobbies and side hustles to engaging with digital content creation and generative AI.
The Media Store: Trends 5...Rise of Creation
Consumers are embracing creativity, from pursuing non-digital hobbies and side hustles to engaging with digital content creation and generative AI. 
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Short Trend Summary
The traditional influencer model is shifting towards authentic co-creation with content creators who share genuine affinity with brands.
Evolving Influencer Landscape- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Brand Partnerships
- Influencer marketing
- Social Media Marketing
- Brands & Advertising
- Business & Commerce
- Culture
The traditional influencer model is shifting towards authentic co-creation with content creators who share genuine affinity with brands.
Jack Morton: 5 cultural truths...Evolving Influencer Landscape
The traditional influencer model is shifting towards authentic co-creation with content creators who share genuine affinity with brands. 
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Short Trend Summary
The creator economy is shifting towards a content-first, creator-led model, emphasizing content quality and engagement over follower count.
Content-First Creator-Led Future- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Content Strategy
- Creator Economy
- Social Media Marketing
- Brands & Advertising
- Business & Commerce
- Digital Platforms
The creator economy is shifting towards a content-first, creator-led model, emphasizing content quality and engagement over follower count.
Creator IQ: The state of...Content-First Creator-Led Future
The creator economy is shifting towards a content-first, creator-led model, emphasizing content quality and engagement over follower count. 
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Short Trend Summary
Creator compensation remains a complex issue, with discrepancies between creator expectations and brand budgets, and a need for greater transparency.
Creator Compensation Complexity- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Budget Allocation
- Creator Relationships
- Industry Standards
- Brands & Advertising
- Business & Commerce
Creator compensation remains a complex issue, with discrepancies between creator expectations and brand budgets, and a need for greater transparency.
Creator IQ: The state of...Creator Compensation Complexity
Creator compensation remains a complex issue, with discrepancies between creator expectations and brand budgets, and a need for greater transparency. 
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Short Trend Summary
Influencer collectives are gaining prominence, offering brands a powerful way to amplify reach, build trust, and engage diverse audiences.
Collective Creator Marketing Power- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand strategy
- Content creation
- Influencer marketing
- Marketing
- Brands & Advertising
- Business & Commerce
Influencer collectives are gaining prominence, offering brands a powerful way to amplify reach, build trust, and engage diverse audiences.
Artlist: Trend report 2025Collective Creator Marketing Power
Influencer collectives are gaining prominence, offering brands a powerful way to amplify reach, build trust, and engage diverse audiences. 