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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Smaller, niche fandoms are thriving on platforms like YouTube, fostering dedicated communities around specific interests.
Niche Fandom Growth- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Community Building
- Content creation
- Social Media
- Culture
- Digital Platforms
- Media & Information
Smaller, niche fandoms are thriving on platforms like YouTube, fostering dedicated communities around specific interests.
YouTube: Trends fandom report 2024Niche Fandom Growth
Smaller, niche fandoms are thriving on platforms like YouTube, fostering dedicated communities around specific interests.
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Short Trend Summary
Individuals are actively seeking meaningful connections and building communities, both online and offline, driven by a need for belonging and support in a changing world.
Community: Linked Lives- The Power of Community and Connection
- Values-Driven Consumption
- Brand marketing and engagement
- Community Building Initiatives
- Shared experiences and events
- Social Media Platforms
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Individuals are actively seeking meaningful connections and building communities, both online and offline, driven by a need for belonging and support in a changing world.
Mintel: 2025 global consumer trendsCommunity: Linked Lives
Individuals are actively seeking meaningful connections and building communities, both online and offline, driven by a need for belonging and support in a changing world. 
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Short Trend Summary
Users are seeking refuge from the overwhelming nature of mainstream social media in smaller, more intimate online communities.
Cosy Web Emergence- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- digital communication
- online communities
- Social Media Marketing
- Consumer Attitudes
- Digital Platforms
Users are seeking refuge from the overwhelming nature of mainstream social media in smaller, more intimate online communities.
Mørning: The age of relevanceCosy Web Emergence
Users are seeking refuge from the overwhelming nature of mainstream social media in smaller, more intimate online communities. 
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Short Trend Summary
Run clubs are evolving into essential social hubs, offering a sense of community, networking opportunities, and a way to combat loneliness, particularly for Millennials and Gen Z.
Run Clubs as Social Hubs- Experiences Over Material Goods
- The Power of Community and Connection
- brand activations
- Community Building
- fitness
- Consumer Attitudes
- Culture
- Lifestyle
Run clubs are evolving into essential social hubs, offering a sense of community, networking opportunities, and a way to combat loneliness, particularly for Millennials and Gen Z.
House Captain: StratTape Vol. 2Run Clubs as Social Hubs
Run clubs are evolving into essential social hubs, offering a sense of community, networking opportunities, and a way to combat loneliness, particularly for Millennials and… 
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Short Trend Summary
Brands are proactively engaging in the comments sections of creator content to build community and reach new audiences.
Outbound Engagement with Creators- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Community Building
- Influencer marketing
- Social Media Marketing
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Brands are proactively engaging in the comments sections of creator content to build community and reach new audiences.
Hootsuite: Social trends 2025Outbound Engagement with Creators
Brands are proactively engaging in the comments sections of creator content to build community and reach new audiences. 
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Short Trend Summary
Micro-communities based on shared interests are gaining traction, driving demand for highly curated experiences that cater to specific subcultures.
Niche Community Growth- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Branding
- Events
- Marketing
- Travel
- Consumer Attitudes
- Culture
- Digital Platforms
Micro-communities based on shared interests are gaining traction, driving demand for highly curated experiences that cater to specific subcultures.
Design Hotels: Further forecast 2025Niche Community Growth
Micro-communities based on shared interests are gaining traction, driving demand for highly curated experiences that cater to specific subcultures. 
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Short Trend Summary
Fragmented media, remote work, and social changes contribute to a growing sense of loneliness and a craving for connection.
The Togetherness Deficit- Experiences Over Material Goods
- The Power of Community and Connection
- Community Development
- Entertainment industry
- Mental Health
- Social platforms
- Consumer Attitudes
- Culture
- The Workplace
Fragmented media, remote work, and social changes contribute to a growing sense of loneliness and a craving for connection.
Dentsu Creative: Trends 2025 fragment...The Togetherness Deficit
Fragmented media, remote work, and social changes contribute to a growing sense of loneliness and a craving for connection. 