Your trends
- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Retail media and commerce media are rapidly growing, offering brands new opportunities across the purchase journey, but also presenting challenges related to platform fragmentation and budget allocation.
Commerce Media Expansion- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Advertising
- E-commerce
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Retail media and commerce media are rapidly growing, offering brands new opportunities across the purchase journey, but also presenting challenges related to platform fragmentation and budget allocation.
WARC: The future of media...Commerce Media Expansion
Retail media and commerce media are rapidly growing, offering brands new opportunities across the purchase journey, but also presenting challenges related to platform fragmentation and…